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Updated RecentlyCultures vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cultures vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $175,000 - $500,000 | $534,950 - $874,000 |
| Franchise Fee | $30,000 - $40,000 | $40,000 |
| Royalty Fee | - | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 1977 | 1977 |
| Year Franchised | 1979 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About Cultures
Eating right is the first step to a healthy lifestyle, which is why Cultures is passionate about serving healthy and delicious food. Cultures’ motto "Choices that will LOVE You Back!” is all about helping
our customers eat right and maintain a vigorous way of life. Our concept
is built on the five "S” - sandwiches, salads, smoothies, soups and
snacks and, our recipes are designed with our clientele in mind - fresh,
smart and sophisticated. At Cultures, the food is fresh and served
quickly, but we do not serve fast food, which is why we play an
important role in the quick-service industry, where most food is highly
processed.
Embark on a health revolution with Cultures! Be Part of Our Cultures!