IL FORNELLO vs Browns Socialhouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of IL FORNELLO vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
IL FORNELLO Franchise
Browns Socialhouse Franchise
Investment $100,000 - $700,000$2,000,000 - $2,500,000
Franchise Fee $35,000$50,000
Royalty Fee 4%6%
Advertising Fee 1%-
Year Founded 1986-
Year Franchised 1989-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
IL FORNELLO Franchise
Browns Socialhouse Franchise
Experience -

A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

Financing Options
 
IL FORNELLO Franchise
Browns Socialhouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
IL FORNELLO Franchise
Browns Socialhouse Franchise
Training 10 weeks-
Support --
Marketing --
Operations --

Expansion Plans
 
IL FORNELLO Franchise
Browns Socialhouse Franchise
US Expansion -Yes
Canada Expansion YesYes
International Expansion --

Company Overviews

About IL FORNELLO

In 1986 IL FORNELLO introduced Toronto to wood-oven baked pizza and the response was overwhelming. From the very first day IL FORNELLO opened its doors our priority has been to provide our guests with the highest quality food and service possible. But we have also anticipated and adapted to the evolving food preferences and sensitivities of our customers. As a result, IL FORNELLO was the first Italian restaurant to offer gluten-free pizza and pasta on our menu and, most recently, an extensive and creative Vegan menu that has been extremely successful.

Because of our constant focus on customer service, IL FORNELLO has not just weathered recessions, changing demographics and the constantly challenging landscape that is the food service industry, it has thrived. With successful corporate and franchise locations in Toronto, Ajax, Richmond Hill and Oakville, IL FORNELLO Restaurants is ready to grow again.

About Browns Socialhouse

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.