IL FORNELLO vs La Madeleine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of IL FORNELLO vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
IL FORNELLO Franchise
La Madeleine Franchise
Investment $100,000 - $700,000$1,249,362 - $3,088,747
Franchise Fee $35,000$40,000
Royalty Fee 4%5%
Advertising Fee 1%2.5%
Year Founded 19861983
Year Franchised 19892011
Term Of Agreement -Term of agreement not renewable
Term Of Agreement -Term of agreement not renewable
Renewal Fee --


Business Experience Requirements
 
IL FORNELLO Franchise
La Madeleine Franchise
Experience -• Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit

Financing Options
 
IL FORNELLO Franchise
La Madeleine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support
 
IL FORNELLO Franchise
La Madeleine Franchise
Training 10 weeks• Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours
Support -Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
Operations --

Expansion Plans
 
IL FORNELLO Franchise
La Madeleine Franchise
US Expansion -Yes
Canada Expansion Yes-
International Expansion -Yes

Company Overviews

About IL FORNELLO

In 1986 IL FORNELLO introduced Toronto to wood-oven baked pizza and the response was overwhelming. From the very first day IL FORNELLO opened its doors our priority has been to provide our guests with the highest quality food and service possible. But we have also anticipated and adapted to the evolving food preferences and sensitivities of our customers. As a result, IL FORNELLO was the first Italian restaurant to offer gluten-free pizza and pasta on our menu and, most recently, an extensive and creative Vegan menu that has been extremely successful.

Because of our constant focus on customer service, IL FORNELLO has not just weathered recessions, changing demographics and the constantly challenging landscape that is the food service industry, it has thrived. With successful corporate and franchise locations in Toronto, Ajax, Richmond Hill and Oakville, IL FORNELLO Restaurants is ready to grow again.

About La Madeleine

La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back. For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand. We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.

The total investment necessary to begin operation of a la Madeleine franchise is as follows:
  • Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
  • Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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