Herrell's vs Vitality Bowls Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Herrell's vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Herrell's Franchise
Vitality Bowls Franchise
Investment $251,000 - $367,000$170,100 - $604,000
Franchise Fee $40,000$39,500
Royalty Fee 6%6%
Advertising Fee -1.5%
Year Founded 19732011
Year Franchised 19802014
Term Of Agreement -7 years
Term Of Agreement -7 years
Renewal Fee --


Business Experience Requirements
 
Herrell's Franchise
Vitality Bowls Franchise
Experience

What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

* Owner operation and interest in their community

* Respect for employees

* Franchisor respect and communication

* Customer service that exceeds the norm (win that customer back every time they come into your store)

* Cleanliness and neatness

* Desire to succeed in one's own business

Franchisee Profile

*Passionate about VITALITY BOWLS *Passionate about healthy food and a healthy lifestyle *Local market knowledge *Minimum $30-60K liquid assets per store and total of $200k+ (May include lending) *Single store and multi unit development opportunities available, depending on your market *Retail or restaurant operations experience is helpful

Financing Options
 
Herrell's Franchise
Vitality Bowls Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Herrell's Franchise
Vitality Bowls Franchise
Training During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.

VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open.

Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful.

Support Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.

After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can.

On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us.
Marketing --
Operations --

Expansion Plans
 
Herrell's Franchise
Vitality Bowls Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Herrell's

Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream. Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream. The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence. We are the original and are still the best! As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation. The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty. As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
Since 1973, the Herrell's name has been synonymous with premium, gourmet ice cream made right in-house from the finest ingredients. At our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we still slow-churn our ice cream with care. And over the years, we've added many more frozen desserts and baked goods to tempt every taste!

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood cafe concept together as a result of discovering their daughter's severe food allergies and wanting to find healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country. Tailored to owners and operators that place value in the nation's nutritious food movement, the franchise model provides structure and scalability. Many of the current franchisees began as loyal customers who wanted to be a part of the future of food chains. Franchisees can open up to three stores in a protected territory. If you are passionate about a healthy lifestyle and want operate a thriving business, VITALITY BOWLS might be the right choice for you. We look for someone with an entrepreneurial spirit who takes a hands-on approach to managing their business in addition to supporting their local community. If you are ready for an exciting new experience, owning a VITALITY BOWLS franchise may be in your future.

Vitality Bowls area developers acquire the right to develop multiple Vitality Bowls Restaurants in a designated development area. The development fee is $39,500 for the first Restaurant to be developed under the Area Development Agreement, plus $29,500 for the second Restaurant, and $20,000 for each subsequent Restaurant to be developed under the Area Development Agreement. To develop five outlets as an Area Developer, the development fees would total $129,000. The total investment necessary to begin operation of a Vitality Bowls area developer business will depend on the number of Vitality Bowls Restaurants to be opened. A minimum of three outlets must be developed according to the Area Development Agreement.

The estimated total investment necessary to begin operations for a Vitality Bowls Restaurant ranges from $170,100 and $604,000. This includes between $20,000 and $39,500 that must be paid to the franchisor or its affiliates.

#185 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.