Esquires Coffee House vs Aroma Joe's Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Esquires Coffee House vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Esquires Coffee House Franchise
Aroma Joe's Coffee Franchise
Investment $250,000 - $350,000$25,500 - $602,000
Franchise Fee $25,000$15,000
Royalty Fee 6%8%
Advertising Fee 4%4.5%
Year Founded -2000
Year Franchised -2013
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements

 
Esquires Coffee House Franchise
Aroma Joe's Coffee Franchise
Experience --

Financing Options

 
Esquires Coffee House Franchise
Aroma Joe's Coffee Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Esquires Coffee House Franchise
Aroma Joe's Coffee Franchise
Training - On-The-Job Training: 45 hours Classroom Training: 30 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing -Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app
Operations --

Expansion Plans

 
Esquires Coffee House Franchise
Aroma Joe's Coffee Franchise
US Expansion --
Canada Expansion --
International Expansion Yes-

Company Overviews

About Esquires Coffee House

Operating an Esquire Coffee House is a remarkable opportunity. The Esquires brand targets people looking for quality 100% Fair Trade coffee and a quality experience. Stores offer a relaxing environment where customers can read the latest international newspapers, have an informal meeting or watch the business news on plasma screen TV. Most outlets feature wi-fi 'hotspots' where people can log on to the internet from their own laptops and surf the web for free with any purchase. Depending on location, Esquires attracts business-people, shoppers, theatre-goers, tourists and other discerning customers. Each outlet uses locally-roasted Fair Trade coffee beans and the latest in barista technology which ensures coffee is ground fresh for every cup, thereby maximising freshness and flavour. Esquires’ food menu offers a wider selection than other cafes as food is brought in rather than prepared on-site. This means no kitchens, lower costs and fewer staff. Margins are therefore high.

We are proudly local cafes, part of every community that we sit within. Our teams walk the same streets you do, shop at the same shops, sit in the same parks, admire the same views. But we draw on our global best pour knowledge, to help us deliver the best cup of coffee in your neighbourhood. 

Our approach is that each cafe is a unique reflection of the community it sits in. We love being a part of your community and creating the perfect mix of our natural, fair and delicious coffee, with local passion and care.

About Aroma Joe's Coffee

Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont.  Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.

Veteran Incentives  50% off franchise fee