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Updated RecentlyAmerican Bodyworks vs Club Pilates Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of American Bodyworks vs Club Pilates including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $72,000 - $246,000 | $178,000 - $365,200 |
| Franchise Fee | N/A | $60,000 |
| Royalty Fee | - | 7% |
| Advertising Fee | - | 2% |
| Year Founded | - | 2007 |
| Year Franchised | - | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | At Club Pilates, we're looking for franchise owners who are outgoing, results oriented, eager to learn the Pilates industry and have sales, marketing and/or management experience. A person who can build strong relationships, lead a team, and is committed to building the brand and driven to success. You'll need a minimum of $80k in liquid capital, and be ready to DO PILATES. DO LIFE! |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Before you open, you will run the ABW school. This is a very unique offer in the fitness industry. Under our model, anyone who has no experience in the fitness industry at all can learn how to run a health club. We teach you how to sell memberships, enter in contracts, reconcile your money, pick employees and trainers, and any other club operation necessary. Every new club can send one person to this week long seminar for no extra charge. After this training, you will feel confident when your doors open. | You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing web-based and in person training. Private class training, instructor training and general manager training. On-The-Job Training: 2 hours Classroom Training: 44 hours Additional Training: Instructor training |
| Support | American Bodyworks offers temporary and full time workers that have been in the industry and know how we operate. This ranges from sales people to back end workers. These workers can work temporarily to boost productivity and further your training; or provide a needed service for an extended period of time! Advertising. Through a small monthly fee you are a part of a national ad campaign. Our website is well maintained and up to date. We also have in house designers for any of your graphics needs that will make all of your promotional items professional looking and effective. Billing. As a franchisee we handle that for you. We run your credit card and checking drafts. We also provide a service for a small fee that will handle all your backend work for a monthly fee. This is perfect for non-owner operators. 24 hour tech support. Your computer system is vital to the operation of your club whether it is the draft or key card system. Problems sometimes arise and it is comforting to know someone is there to fix them at anytime. | Pre-Opening Support Real Estate: Our dedicated staff will help you in the site selection and lease negotiation to find the ideal site for your Club Pilates Franchise. Finance: Our Finance team will provide assistance in loan processing through the SBA and preferred financiers. Site Build Support: You’ll be walked through the entire build out process from corporate approved layout and general construction to interior design and on-site security & technology. Sales: Get introduced to our sales process, retail range and POS system to drive sales from the start. Marketing: The minute you sign your lease agreement, the marketing of your location begins, with personalized support to set up social media, marketing materials and all means of generating website traffic and memberships. Recruitment: Receive assistance hiring the most qualified instructors, general managers and sales associates. To compliment this, our Certified Club Pilates Teacher Training Program ensures a seamless on boarding process for Pilates instructors new to our unique Pilates method. Comprehensive Training: You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing Personalized Support Ongoing web-based and in person training Sales, marketing & operations tools and resources accessible online 24 hours and the ability to communicate with and learn from other franchisees. Branding and marketing support with monthly materials developed for your studio. Monthly marketing updates and performance reporting. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 4 - 8 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About American Bodyworks
American Bodyworks is the premier 24-7 fitness franchise of coed,
neighborhood clubs.
American Bodyworks is a "key" club which allows
members to access the club at any time they want.
Each member has a key
card to give them access 24 hours a day, 7 days a week!
American Bodyworks is setting the standard in 24-7 fitness.
Most health clubs today want you to fit into their schedules, American Bodyworks wants to fit into yours. You are our top priority. We understand that you need a health club with flexible hours in order to fulfill your fitness needs and have a healthy lifestyle. We want to help you meet your goals, and that is why we provide our customers the best equipment and services available to their neighborhood 24 hours a day, 7 days a week!
Everyone will feel welcome and comfortable with us.
From beginner to athlete, all can workout in a non-intimidating environment with the best equipment available. Normal people, like you and me work out here. All of our clubs have a community feel and everyone will know your name. You will not find the traditional, high pressure sales of health clubs. You will find a customer friendly staff whose job is dedicated to helping you achieve your goals.
About Club Pilates
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Club Pilates is the largest Pilates brand, with more than 600 studios open.
Ranked #69 in Entrepreneur Magazine's 2020 Franchise 500 list and on
Inc. Magazine's Inc. 5000 list 4 years running,
we provide an
established executive model and completely scalable business to make the
possibilities endless!
Join us in bringing the benefits of Pilates to as many people as possible!
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#69 in Franchise 500 for 2020.
#104 in Franchise 500 for 2021.