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Updated RecentlyNew York 5th Av. Deli vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of New York 5th Av. Deli vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $65,000 - $110,000 | $534,950 - $874,000 |
| Franchise Fee | $20,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2%local +2%Nat'l | Up to 4% |
| Year Founded | - | 1977 |
| Year Franchised | - | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | The New York 5th Av. Deli Academy offers a broad range of technical and managerial courses. The training is designed to provide you with the key skills required to run your stores with a passion for quality - a passion your customers will sense and appreciate through their overall experience at the store. New York 5th Av. Deli also offers onsite training by its experienced professionals and has a specialized team taht can assist your local team in opening a new store. | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | New York 5th Av. Deli will support you from the moment you sign a contract to the time your store - or stores - open. And the support continues during operation through continuous monitoring of your store, helping you to achieve a consistent high level of customer experience. We also help you promote your business by marketing the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid returns on investment by running the business professionally and with the full support of New York 5th Av. Deli 's proven systems. | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About New York 5th Av. Deli
New York 5th Av. Deli is modeled after deli's common to New York City. We serve a range of high quality sandwiches and salads. Besides our extensive sandwich and salad menu, customers can also "create their own" fresh salads and sandwiches. New York Deli offers a healthy, fresh, and quick meal for people on the go. The store sizes range from 50 sq/m to 150 sq/m. New York deli shops are modern, relaxing, and comfortable places to enjoy your favorite sandwich, soup or salad.