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Below is an in-depth analysis and side-by-side comparison of The Donut Baker vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $68,000 - $150,000 | $107,200 - $339,500 |
Franchise Fee | $20,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2%local +2%Nat'l | 1.5% |
Year Founded | - | 2008 |
Year Franchised | - | 2013 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | The Donut Baker Academy offers a broad range of technical and managerial courses. The training is designed to provide you with the key skills required to run your stores with a passion for quality - a passion your customers will sense and appreciate through their overall experience at the store. The Donut Baker also offers onsite training by its experienced professionals and has a specialized team taht can assist your local team in opening a new store. | As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. * 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. * Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. * In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. * On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. |
Support | The Donut Baker will support you from the moment you sign a contract to the time your store - or stores - open. And the support continues during operation through continuous monitoring of your store, helping you to achieve a consistent high level of customer experience. We also help you promote your business by marketing the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid returns on investment by running the business professionally and with the full support of The Donut Baker's proven systems. | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Here at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way. We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery. Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Becoming a successful franchisee with The Donut Baker isn't as daunting as it might seem. Naturally, there will be challenges but the basic requirements you need to overcome them and make your franchise work are assets you probably already possess. Essentially, we at The Donut Baker look for highly motivated organizations or entrepreneurs with a sincere commitment to building a retail brand in their territory. More specifically, we believe that to succeed in the franchise business one needs to have the 3 Cs - Capital, Commitment, and Competence. And the same applies to you as an aspiring franchisee.