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Below is an in-depth analysis and side-by-side comparison of Atmosphere vs Ultimate Watersports Pty Ltd including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $75,000 - $150,000 | $100,000 - $200,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | - | - |
Advertising Fee | - | - |
Year Founded | - | 2016 |
Year Franchised | - | 2019 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | $1,000 / Month |
Business Experience Requirements |
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Experience | - | No qualifications required, however, the manager must have a Coxswains Grade 2 minimum and training in each activity required. Ultimate Watersports supplies internal training on all available activities. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | All activity training is provided on site specific to the operation. |
Support | - | Ultimate Watersports share all information, waivers, incidents and new upgrades as a co-operative group. This means legal waivers are kept updated and new procedures across the board. |
Marketing | - | All marketing systems included are part of the licensing fee for software costs only. Campaign costs are to be covered by the licensee and can be done by our internal marketing department. |
Operations | - | Each business operation is run on its own as its own entity using UWS branding, systems and IP. Once set up the operator keeps all profits and shares in the operating efficiencies and systems offered. Upon application, UWS must be able to see the site to assess before approval. Once the business plans are in place UWS can be contracted to proceed with the applications. Once the approvals are in place the full license agreement can be enacted. Full setup job flows will be supplied at this point to guide us on the opening date. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |
Atmosphere is a big-box concept specializing in outdoor sports - including cross-country and telemark skiing, snowshoeing, cycling and camping. In early 2010, the company re-launched it's corporate Coast Mountain Sports outdoor concept under the Atmosphere banner. The company currently has 25 corporate and 34 franchise locations operating under the Atmosphere name. For more information please visit www.atmosphereoutdoor.ca
Ultimate Watersports has the systems in place to include all watersports Activities with full insurance. Our safety management systems and insurance products are licensed and able to be customized to each new location with training provided. Our wholesale suppliers are also shared between us to reduce costs. Ultimate Watersports recommends the best for your location and will tailor the operation to the market.