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Updated RecentlyPostNet vs SMS Masterminds Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of PostNet vs SMS Masterminds including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $186,567 - $233,500 | $24,000 |
| Franchise Fee | $35,950 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1985 | - |
| Year Franchised | 1993 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | PostNet is a retail and service business, and as such we are looking for people with outgoing personalities that would do an excellent job of representing the brand and their business to the public. The most successful PostNet franchisees are civic-minded and outgoing people who gain fulfillment from working with small business owners, schools and others in their communities. On a financial level, a potential PostNet franchisee must have a net worth of at least $300,000.00 and be (or be able to become) liquid for a minimum of $55,000.00. | You don't need to be a marketing or mobile technology expert to be a successful mastermind! You will become an expert with our "Masterminds University" training program and 24/7 support by our friendly and professionally-trained staff, who can answer any questions or concerns you have quickly and effectively. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 58 hours Classroom Training: 65 hours Additional Training: At store location 6-8 weeks after opening | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | PostNet's marketing programs include- * Local programs, which the franchisees utilize to build and develop awareness and loyalty with current customer base. * Regional and cooperative advertising, where PostNet franchisees get together with other franchisees and leverage their strength in numbers. * National programs that are conducted by the PostNet National Ad Fund. PostNet is the only company in the industry that offers a first-year managed marketing program that includes both consumer advertising and business-to-business advertising to help develop an initial customer base and momentum for the growth of the business. Co-op Advertising Ad Templates Social media SEO Website development Email marketing | - |
| Operations | PostNet only grants franchises to individuals that are planning on being involved initially as a full-time owner operator. Long term, full-time ownership and operation of the centers are not required; however, initially it is critical because PostNet is a neighborhood business and it is up to the individual store owner to become actively involved in the community to promote the services and products offered. With PostNet, every franchisee offers a core of proven and high-demand services and products through their PostNet Center. However, depending on the needs of the local market and the franchisee's own attributes, other complimentary services that are consistent with the other PostNet offerings may be approved by PostNet. Services, as bookkeeping, advanced computer and database services, and eBay selling services are just some examples of other services and products that PostNet franchisees offer to the public through their PostNet Centers. Initially an owner operator of a franchise will typically have one (1) to two (2) part-time or full-time staff members to help with the operation of the store. As the business grows, and you build a customer base, more employees and staff will be needed. Our highest volume locations have six (6) to seven (7) full-time staff members including the franchisee. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About PostNet
Veteran Incentives 35% off franchise fee
About SMS Masterminds
THIS IS A BUSINESS OPPORTUNITY THIS IS NOT A FRANCHISE SMS Masterminds brings the power of Mobile Marketing to small and big business alike! We'll help you build your own customer list and market to them in the most effective ways possible. With new advances in technology, Mobile Marketing is now easy and affordable for businesses of all sizes. No other form of advertising gets a greater return on investment than Mobile Marketing! Low overhead Virtually no inventory Work from home Recurring income No employees No retail location No set hours Always innovative and exciting SMS Masterminds network success: Over 75+ markets nationally Client grossing as much as $30K/month Over 1,250,000 subscribers as of November 2013 What you sell: A smart Loyalty Marketing Solution that works like a digital punch card. Consumers 'check in' using their mobile number, and earn points towards free products/services. The merchant will then send text messages out to those consumers with daily specials and offers to drive them back in. Response rates of 20 to 30 times better than traditional media are typical! For this, you charge a monthly fee for the service, the amount depending on the size of the account.