Hallmark Card Shop vs All That Glitz Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hallmark Card Shop vs All That Glitz including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Hallmark Card Shop Franchise
All That Glitz Franchise
Investment $250,000 - $500,000$290,400 - $485,533
Franchise Fee N/A$35,000
Royalty Fee -6%
Advertising Fee 2%5 years
Year Founded -2007
Year Franchised -2009
Term Of Agreement --
Term Of Agreement --
Renewal Fee --

Business Experience Requirements

Hallmark Card Shop Franchise
All That Glitz Franchise
Experience -All That Glitz� is looking for high integrity, self-motivated, personable individuals with exceptional people skills and a desire to control their own destiny while operating a fun and rewarding business. What we look for in a franchisee: � Ability to meet initial investment requirements. Friendly, high-energy person with a sense of fashion. Well developed people skills. Absolutely must genuinely care about your staff and customers. Customer service abilities must be superior. High personal standards: excellence, honesty, integrity, etc. Able to enjoy for yourself and staff being the "Star of the Show."

Financing Options

Hallmark Card Shop Franchise
All That Glitz Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

Hallmark Card Shop Franchise
All That Glitz Franchise
Training Each new storeowner and new store manager may attend a training program to learn all the basics required for running a Hallmark store. The initial training is provided by Hallmark free of charge and the owners and managers are responsible only for their transportation, lodging and food. Additional advanced training sessions are also available at the owner's discretion. Some are free, others are fee-based.The initial training covers all material aspects of the operation of an All That Glitz franchise and is comprised of on-the-job training.
Support --
Marketing --
Operations --

Expansion Plans

Hallmark Card Shop Franchise
All That Glitz Franchise
US Expansion --
Canada Expansion --
International Expansion Yes-

Company Overviews

About Hallmark Card Shop

Hallmark card shops are independently owned and operated and there are no royalty or franchise fees required. Stores that use "Hallmark" in their name or Hallmark Gold Crown exterior signing must sign a Gold Crown Sublicense Agreement with Hallmark, but there is no fee required. There are many benefits to owning a Hallmark card shop. As a Hallmark retailer, you will have access to the finest products and services available to build a business that you can take pride in. There is strength in our name and a consumer trust that is unparalleled in our industry. There are limited opportunities available to own a Hallmark card shop and the application process is simple. Review the information in this packet and make sure you are comfortable that you meet the qualifications to become a Hallmark retailer. Then complete the Retailer Candidate Questionnaire and Personal Financial Statement and send them to Hallmark via fax or mail.We will review your information and will respond to your inquiry with next steps. Send the completed Retailer Candidate Questionnaire and Personal Financial Statement to: Mary Daniels New Business Inquiry Department Hallmark Marketing Corporation P. O. Box 419580, MD 163 Kansas City, MO 64141 Fax: (816) 274-3708 If you still have questions after reviewing this complete packet, go to our web site at www.newbiz.hallmark.com and use the Contact Us form provided on the How to Apply page to send Mary Daniels an email. Although we can't get too far into the process without the Retailer Candidate Questionnaire and the Personal Financial Statement, we will be happy to try to answer any general questions you may have. Our web site also contains information regarding International Opportunities (including Canada), Adding a Department to Your Store, Buying Hallmark Products and The Picture People.

#113 in Canada's Top franchises.

About All That Glitz

 All That Glitz opened December 2006 on the Internet operating out of a guest bedroom above our garage.  Internet sales came in immediately from the US and Abroad.  At the same time we decided to open a brick and mortar store at a yet to be built Super Target Shopping Centre.


October 2007 we opened our first retail store along with keeping the Internet.  Business took off as expected.  However, May 2008 all tenants in the Shopping Center received the unfortunate news of a State Bridge Construction Project to begin that month and would last three years.  The bridges were in front of the Shopping Center. All traffic was directed away from the Shopping Center.

When construction began in May 2008, for the next three months our business dropped 80%, therefore, we closed on August 31, 2008. We chose a new location one mile away and opened December 2008 until present.  Year to date thru August 31, 2009 our business is up 45% in gross receipts.

The decision to franchise came after only being open a few months at the first location.  This decision was prompted by the enormous number of part-time residents who live primarily in other states saying, "If we had a store like this back home, it would do fantastic."  Well, after hearing that a couple of thousand times and knowing the cities they were from were pretty diverse, it became apparent this would be one incredible franchise.  Also having sold this fashion jewelry on the internet in almost every state and several countries with email compliments saying the same thing it became a must to go forward.

To our future franchisees, "Put your seat belts on, cause you're in for the ride of your life."