| ||||
Updated RecentlyPotbelly Sandwich Shop vs The Submarine Station Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs The Submarine Station including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $534,950 - $874,000 | N/A |
| Franchise Fee | $40,000 | $8,000 |
| Royalty Fee | 6% | $500/mo |
| Advertising Fee | Up to 4% | - |
| Year Founded | 1977 | - |
| Year Franchised | 2009 | - |
| Term Of Agreement | - | 5 years |
| Term Of Agreement | - | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
||
| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
||
| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
About The Submarine Station
As a company grows there are three main methods of growth to choose from: sole proprietorship, joint venture, or franchising. The franchise system is an exciting model because of the common shared interest in the founding company (the Franchisor) and the small business owner (the Franchisee) that both want the system to work. The problem with most franchising models is that a Franchisee is under such stringent restrictions from the Franchisor. Understandably, the Franchisor has a huge interest in protecting the brand. This interest in protecting the brand has inherent drawbacks that now become the Franchisee's issues. A few of these drawbacks are: real estate long-term leasing or purchasing, expensive proprietary equipment, forced product price points, etc. Who pays for this in the end? Well, the Franchisee does. Who looks out for the Franchisee? The Submarine Station will!