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Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Saladarity including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $534,950 - $874,000 | $355,875 - $469,275 |
| Franchise Fee | $40,000 | $30,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | Up to 4% | - |
| Year Founded | 1977 | 2003 |
| Year Franchised | 2009 | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Green Fine Salad Co., a Denver-based company opened its third
local location in April, 2014 at 707 Seventeenth Street -- but this outpost
will have another name: Saladarity. This new prototype is trademarked. "Green
Fine Salad is a name we couldn't protect, so we came up with Saladarity,
which we have trademarked," says founder Gerry Weber.