Potbelly Sandwich Shop vs Deli Delicious Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Deli Delicious including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Potbelly Sandwich Shop Franchise
Deli Delicious Franchise
Investment $534,950 - $874,000$122,250 - $467,850
Franchise Fee $40,000$25,000 - $30,000
Royalty Fee 6%6%
Advertising Fee Up to 4%2%
Year Founded 19771996
Year Franchised 20092008
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Potbelly Sandwich Shop Franchise
Deli Delicious Franchise
Experience Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community.

No experience is required. Deli Delicious will provide all the training you need to successfully operate your own business.


Financing Options
 
Potbelly Sandwich Shop Franchise
Deli Delicious Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/Yes
Start-up Costs -/Yes-/Yes
Equipment -/Yes-/Yes
Inventory -/Yes-/Yes
Receivables -/Yes-/Yes
Payroll -/Yes-/Yes

Training & Support
 
Potbelly Sandwich Shop Franchise
Deli Delicious Franchise
Training

All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours

14 days of classroom and hands-on training. On-The-Job Training: 182 hours Classroom Training: 35 hours

Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Ongoing assistance and guidance with policies, customer service, marketing, new menu recipes, advertising, and operational issues. You are never in business by yourself with Deli Delicious. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations

Marketing Ad Templates Social media SEO Website development Email marketing Loyalty program/app Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations -About 60 percent of the franchisees are owner-operators. About 40 percent are investors. Number of Employees Required to Run: 12

Expansion Plans
 
Potbelly Sandwich Shop Franchise
Deli Delicious Franchise
US Expansion YesYes
Canada Expansion --
International Expansion Yes-

Company Overviews

About Potbelly Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.

#131 in Franchise 500 for 2020.

About Deli Delicious

Fresno's Deli Delicious sandwich shop has come a long way since opening its first shop at Bullard and Blackstone avenues in 1996.
*Great customer service and fresh ingredients.
*About 60 percent of the franchisees are owner-operators. And about 40 percent are investors.
*Has 47 subs on its menu from ham and salami to blue buffalo chicken. It also makes hamburgers, fries, salads and soups.
*Along with a big selection of subs, Deli Delicious offers an upscale, but relaxed deli experience.
*Deli Delicious continues to make improvements to its menu presentation and offerings, store design and the level of service it provides to its customers.
*Offering quality subs to sandwich lovers.
*Determined to keep this business growing through superior service and attention to detail. Plans to move its franchises into nearby states following its effort to penetrate the greater Sacramento area. General plan calls for us to be the largest regional premium deli restaurant by the year 2019. In developing plans for franchises,
Deli Delicious decided on two restaurant models. One is the express model and the other, the standard model.
*The express model is designed for serving food in smaller or non-traditional locations like hotels and airports. It can be as small as 450 square feet depending on location. *The standard model is a larger shop spanning about 1,300 square feet and ideally suited for malls other popular retail locations.
*Deli Delicious offers help with site selection.
*Training is provided to bring the new franchise owner up to speed on how to run a Deli Delicious restaurant. It includes 14 days of classroom and hands-on training. *Ongoing training and development seminars offered to our franchisees and their staffDeli Delicious is supported by a group of restaurant professionals, including sales, operations and training teams.
Franchise owners pay a franchise fee of $15,000 for the express model and $20,000 for the standard model.