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Updated RecentlyPotbelly Sandwich Shop vs Cheba Hut Toasted Subs Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Potbelly Sandwich Shop vs Cheba Hut Toasted Subs including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $534,950 - $874,000 | $575,900 - $939,700 |
| Franchise Fee | $40,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | Up to 4% | 2% |
| Year Founded | 1977 | 1998 |
| Year Franchised | 2009 | 2002 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | For candidates applying for a single unit agreement, you should have a credit score of 700+, liquid capital of $200,000 or more and a net worth of over $350,000. For candidates applying for multiple units, the requirements in terms of both professional backgrounds, skill sets are determined on a case-by-case basis. Candidates with strong credit are often suitable for SBA or traditional business loans that can cover up to 75% of the overall investment. Cheba Hut has relationships with lendors in the franchise space and will make the appropriate introductions during the Education Process. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/Yes | -/Yes |
| Payroll | -/Yes | -/Yes |
Training & Support |
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| Training | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours | On-The-Job Training: 84 hours Classroom Training: 84 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad Templates Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media SEO Website development |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 20 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Potbelly Sandwich Shop
From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.
#131 in Franchise 500 for 2020.
About Cheba Hut Toasted Subs
Cheba Hut is a "Toasted" sub concept that has been curing munchies since
1998. Our Huts not only tout the best bread in the business, but our
foodies "Flip the Bird" to the establishment with our homegrown food,
our relaxed environment and our amazing employees; who actually enjoy
rollin in our joint.
Over the past 20 years, we have seen steady growth and today our Huts can be found in over 20 locations, across 7 states.
Cheba Hut is the quintessential "anti-Corporation”. Since 1998, we have
broken the mold of mundane fast-casual concepts and set ourselves apart
by becoming the first cannabis-themed "joint”.