Twin Peaks vs Browns Socialhouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Twin Peaks vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Twin Peaks Franchise
Browns Socialhouse Franchise
Investment $1,309,800 - $2,365,900$2,000,000 - $2,500,000
Franchise Fee $50,000$50,000
Royalty Fee 5%6%
Advertising Fee 3%-
Year Founded 2005-
Year Franchised 2005-
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --


Business Experience Requirements
 
Twin Peaks Franchise
Browns Socialhouse Franchise
Experience

*Multi-unit developers (ability to develop three or more restaurants): $500,000 liquid (per store); $1,500,000 net worth (per store). *Strong banking relationships and ability to secure funding. Management and Operating Requirements *At least five years multi-unit restaurant operations and development experience. *The ability to deliver a superlative customer experience while maintaining a dedication to develop the Twin Peaks culture. *Live in your market and have strong ties to the local community. *The ability to create and manage an organization that recruits, trains, retains and motivates people effectively. *Dedication to operations excellence.

A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

Financing Options
 
Twin Peaks Franchise
Browns Socialhouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Twin Peaks Franchise
Browns Socialhouse Franchise
Training

*The franchise group's control person and all management participate in a 6-7 week training program at the Twin Peaks Training Center located in Dallas, Texas. *Additionally, we provide an opening training team to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. *Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.

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Support

*Development and Site Selection help *Grand opening *Training teams *Meetings *Intranet system/Online training materials *Security/safety procedures *Field operations/evaluations *Purchasing cooperatives, R&D

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Marketing Co-op advertising, Interactive Website, Merchandise, Email Club, Billboards, Girl of the Month photo shoots, Twin Peaks TV in house ads, Seasonal Costume changes, Private label beer.-
Operations

*50% of all franchisees own more than one unit. *Number of employees needed to run franchised unit: 60. *Absentee ownership of franchise is allowed..

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Expansion Plans
 
Twin Peaks Franchise
Browns Socialhouse Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion --

Company Overviews

About Twin Peaks

Twin Peaks is actively seeking highly qualified restaurant developers and operators to become franchisee brand partners. Prior restaurant experience, coupled with sufficient financial resources, knowledge of your development area and a track record of success are important factors in our selection process. We have an attractive restaurant concept; our customers tell us so every day. But when a seasoned restaurant pro appreciates this business opportunity - well, that's truly flattering! Thank you for your interest in our franchise program. Getting involved now will maximize your opportunity to grow your business with us. Lucky for us, not many restaurants have good business models. At Twin Peaks our Attractive Business Model is our biggest selling point! But how many have applied it to the restaurant business? Lucky for us, damn few. And that means huge opportunities for expansion.Twin Peaks does not compete directly with the "bar & grill" or "sports bar" segments of casual dining. Instead, we are in a less developed but more attractive niche that requires better food, colder beer and hotter girls than our competition. Our carefully engineered systems simplify the Twin Peaks operation, empowering skilled casual dining operators to dominate our segment in home markets. We award franchises to only the best candidates in each market. The continued growth and success of our brand depends on our franchisees, and our highly experienced leadership team works side by side with them to deliver the support needed to dominate each market. If you think you've got game as a top-level Twin Peaks franchise candidate, please complete and return our Franchise Candidate Application. Afterward, we will contact you to discuss the opportunities available!

About Browns Socialhouse

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.