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Updated RecentlyFamoso Neapolitan Pizzeria vs Cottage Inn Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Famoso Neapolitan Pizzeria vs Cottage Inn Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $503,000 - $609,000 | $200,000 - $350,000 |
| Franchise Fee | $30,000 | $15,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 3% |
| Year Founded | 2007 | 1948 |
| Year Franchised | 2009 | 1986 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Famoso actively seeks individuals who have the potential to be great partners. Our franchisees should have personal financial qualifications, individual motivation, a track record for success, and a passion for the service industry. | A minimum net worth of $100,000 A minimum of $60,000 in liquid assets or financing or a combination thereof Five Star Customer Service for staff and customers alike Product Quality — using only approved ingredients and the amounts set forth by the Cottage Inn Standard Operating Procedures Professional Image — uniforms should be clean and pressed, and employees should be well-groomed at all times. The Right Personality As a member of the food service industry, our franchisees must have the right personality, too. We look for clean-cut professionals who will take pride in being a Cottage Inn franchisee. We also look for candidates who are strong leaders, can motivate a staff, and treat customers with the utmost care and respect. In the food service industry, it’s important that your store pass the white glove test every day. Safety is always a concern when it comes to proper food handling. To be a successful Cottage Inn franchisee you must also understand profit and loss statements. You need to input tools to measure your expenses on an on-going basis. We lay out what has been successful for Cottage Inn throughout our corporate stores and we want to make sure each franchisee who joins the Cottage Inn family follows the same equation to success. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | The first week we take you to Naples, Italy for an opportunity to visit real Neapolitan pizzerias, taste authentic pizza, visit some of our ingredient suppliers, and learn about Neapolitan culture. We then put you and your management team (3 people) through 5-7 weeks of one-on-one training in one of our locations. | Cottage Inn offers a world-class training program On-The-Job Training: 240 hours Classroom Training: 6 hours |
| Support | Location, location, location! Famoso works exclusively with our commercial real estate teams to secure top quality sites across the country. Our real estate teams know the Famoso brand well, and know what demographics, neighborhoods, and trade areas fit our brand. They represent us with pride and dignity when dealing with landlords; which strengthens our relationships and reputation. This works to our franchisees benefit, which is evident in our solid base of existing locations. We make ourselves available for questions and requests. We also focus on maintaining consistency in our branding, food, and service between stores. We base Famoso's success on our reputation, and we work hard to ensure all Famoso's are upholding this reputation. Famoso has negotiated contracts with suppliers to ensure that each pizzeria receives the same products at competitive pricing. Furthermore, the systems and tools used by Famoso ensure accurate inventory levels, freshly and properly prepared ingredients, and consistent recipes. | On-going support to keep your store running successfully and smoothly. We want you to succeed, which is why we offer our support and advice gained from years of experience in the pizza industry. We’ve been in the business since 1948 and operate 40 locations in two states, so it’s safe to say we know how to run a business. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Famoso develops and executes strategies that will make our pizzerias busier. Franchisees' ability to execute in-store strategies also has a significant impact on the level of success of each franchise. | We collaborate with a digital marketing agency to help make Cottage Inn the top-ranked pizza company in relevant markets across Michigan, Ohio and Indiana. Cottage Inn employs an in-house creative team and offsite agency to produce a myriad of digital marketing vehicles, including e-blasts, mobile CRM, social media (Twitter, Facebook, Pinterest, FourSquare, Instagram). We also leverage traditional print solutions such as bulk mail menus, EDDM (every day direct mail) cards, magnets, box toppers and door hangers. We also invest in branding the Cottage Inn name, making us more desirable across all relevant markets. Cottage Inn is the Preferred Pizza Provider at MIS (Michigan International Speedway) where we serve over 100,000 guests at NASCAR events and the Country Music Festival. Cottage Inn engages franchisees in strategic marketing meetings to receive their input on marketing campaigns and new product development. We also help franchisees market their specific stores via community fairs, business expos, entertainment venues and more. We are family first at Cottage Inn, having been owned by the same family for over 65 years! How we market each of our franchises: Dynamic corporate website with pages dedicated to each franchise location Convenient online ordering A loyalty program to attract and retain customers Mobile marketing to engage with the on-the-go world E-marketing to offer the best deals to our dedicated customers Traditional print marketing menus, direct mail, door hangers, box toppers, magnets and specialty pieces Social media to engage our most dedicated consumers. Branding by way of special event sponsorships |
| Operations | - | Cottage Inn maintains control of its product and distribution by operating a 22,000 square foot commissary in Ann Arbor, Michigan. Fresh products are delivered weekly and our warehouse staff is always on call in case of emergency. Cottage Inn produces fresh dough daily. For locations more than 200 miles away from Ann Arbor, we encourage and assist franchisees with setting up their own dough production. This assures a fresh, high-quality product and will help you secure a customer for life. Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
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| US Expansion | No | Yes |
| Canada Expansion | Yes | Yes |
| International Expansion | - | - |
Company Overviews
About Famoso Neapolitan Pizzeria
Famoso Neapolitan Pizzeria was founded on the passion for authentic, fire-roasted pizzas from Naples, Italy. Naples is the birthplace of pizza, where eating a margherita pizza is a daily ritual and where culinary traditions in pizza making have gone unchanged for 200 years. Whether you eat it on the streets of Naples, or inside Famoso Neapolitan Pizzeria, experiencing authentic Neapolitan pizza is an unforgettable experience. Our concept is a licensed fast casual pizzeria that offers authentic Neapolitan pizzas, fresh salads, espresso and gelato/desserts in a counter-ordering format with added service. Our room boasts atmosphere and style allowing for a comfortable meal whether it's a quick lunch or a wine-filled evening. What makes our pizzas unique to North America is our passionate adherence to the strict standards of the Associazone Verace Pizza Napoletana, a Naples-based organization dedicated to preserving the standards of authentic pizza. We import our flour and tomatoes from Naples, and every pizza is topped with fior-di-latte(fresh whole milk mozzarella). After being cooked in our 900 degree fire oven for 90 seconds, the final product becomes a thin-crust pizza that cannot be compared to any pizza available on the market today. It is light, both soft and crispy and because of the low levels of gluten in the flour, allows you to digest and feel great. Some of our pizzas combine the dough and cooking technique of Naples with some non-Italian flavours, which appeals to a broad spectrum of customers. Igniting the passion - Our franchisee trips to Naples Famoso is not just another pizza place. Our identity is so tied to authenticity, that it's difficult to open multiple locations with multiple franchisees without dedicating some time to experiencing authenticity first hand. That is why we take all of our franchisees to Naples, Italy for a week to eat real Napoletana pizza in 120 -year old pizzerias and experience the vibrant culture of Naples. Italians are very passionate and proud of their culinary history, and it's important for North Americans to adopt this passion - especially if we're representing their food to the world. Our visits to local farmers, local pizzeria owners, and some of our actual suppliers, give us knowledge and appreciation for the art of Neapolitan pizza.
About Cottage Inn Pizza
At Cottage Inn we believe that if you're going to craft a pizza, it should be to a
certain degree of perfection and that you should never skimp on the
quality of your ingredients. It's these two simple statements that drive
our process for constructing truly gourmet pizzas.