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Below is an in-depth analysis and side-by-side comparison of WingHouse vs Buffalo Wings & Rings including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $928,000 - $1,926,000 | $1,280,000 - $2,412,000 |
Franchise Fee | $50,000 - $135,000 | $40,000 |
Royalty Fee | - | 5% |
Advertising Fee | - | 2%-4% |
Year Founded | - | 1984 |
Year Franchised | - | 2005 |
Term Of Agreement | - | 10 |
Term Of Agreement | - | 10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | On-The-Job Training: 50-60 hours Classroom Training: 50-60 hours |
Support | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
WingHouse is a full-service, casual dining restaurant. Founded in 1994, the keys to our success have been a focus on excellence in restaurant operations and customer service. Each successful WingHouse location will have the following attributes: Brilliant on the Basics - Highly-Satisfied Repeat Guests The WingHouse Girl - Attractive, Polite and a Big Smile "The Girl Next Door" The Food - High-Quality, Oversized Portions at a Great Value The Atmosphere - Fun, casual, friendly environment The Management - Hands-on Managers that interact with guests and staff. The "mayor" of their market. Our company’s mission statement is to be brilliant on the basics. In our business that means highly satisfied guests. We believe in repeat customers that frequent our establishment often. We emphasize over-sized entrees and a great value. We provide a very casual and relaxed atmosphere, with continuous music throughout our establishment. We operate in a clean and safe environment with strict adherence to our policies and procedures. A main attraction to our store is the "World Famous WingHouse Girl." "The Girl Next Door" that is always polite and always smiling with a great positive outlook on life. If we execute all these ingredients and are "Brilliant on the Basics," we feel that the WingHouse will be a success in any neighborhood.
Since 1984, Buffalo Wings & Rings has become the premier elevated club-level sports restaurant alternative to traditional sports bars. By combining a fresh and innovative chef-driven menu with a community-focused model, the brand has positioned itself as the perfect option for guests and families looking to watch their favorite sporting events in a welcoming and friendly atmosphere.
With our strong growth over the last several years and recent appearance on the CBS hit series Undercover Boss, an enormous amount of interest in franchising with Buffalo Wings & Rings has been generated.