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Below is an in-depth analysis and side-by-side comparison of WingHouse vs The Chickery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $928,000 - $1,926,000 | $250,000 - $512,500 |
Franchise Fee | $50,000 - $135,000 | $30,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | 2% |
Year Founded | - | 2012 |
Year Franchised | - | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Classroom Training: 4 weeks |
Support | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling | Purchasing Co-ops Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests | Co-op Advertising National Media Regional Advertising |
Operations | - | Number of Employees Required to Run: 25 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
WingHouse is a full-service, casual dining restaurant. Founded in 1994, the keys to our success have been a focus on excellence in restaurant operations and customer service. Each successful WingHouse location will have the following attributes: Brilliant on the Basics - Highly-Satisfied Repeat Guests The WingHouse Girl - Attractive, Polite and a Big Smile "The Girl Next Door" The Food - High-Quality, Oversized Portions at a Great Value The Atmosphere - Fun, casual, friendly environment The Management - Hands-on Managers that interact with guests and staff. The "mayor" of their market. Our company’s mission statement is to be brilliant on the basics. In our business that means highly satisfied guests. We believe in repeat customers that frequent our establishment often. We emphasize over-sized entrees and a great value. We provide a very casual and relaxed atmosphere, with continuous music throughout our establishment. We operate in a clean and safe environment with strict adherence to our policies and procedures. A main attraction to our store is the "World Famous WingHouse Girl." "The Girl Next Door" that is always polite and always smiling with a great positive outlook on life. If we execute all these ingredients and are "Brilliant on the Basics," we feel that the WingHouse will be a success in any neighborhood.
From Celebrity Chef and Food Network Star David Adjey, The Chickery is a pioneer in fast casual better chicken, where better ingredients equal better tasting food. First and foremost, The Chickery is about premium roast chicken, Toronto's best chicken fingers, and real tasty sides. The premium chicken segment is growing at a rapid pace, and The Chickery is leading the pack!
Many industry experts predict that the Better Chicken segment will follow in the footsteps of the Better Burger segment. The Chickery is now expanding their fast casual restaurant franchise across Canada, and worldwide!