WingHouse vs Bonchon Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of WingHouse vs Bonchon including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
WingHouse Franchise
Bonchon Franchise
Investment $928,000 - $1,926,000$503,879 - $1,099,004
Franchise Fee $50,000 - $135,000$40,000
Royalty Fee -3.75%- 4.75%
Advertising Fee --
Year Founded -2002
Year Franchised -2002
Term Of Agreement -10 years+5+5
Term Of Agreement -10 years+5+5
Renewal Fee --


Business Experience Requirements
 
WingHouse Franchise
Bonchon Franchise
Experience To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business.-

Financing Options
 
WingHouse Franchise
Bonchon Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
WingHouse Franchise
Bonchon Franchise
Training -Four-week initial training at our headquarters in New York City and an intensive 5 days on-site training during the store opening
Support Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling-
Marketing Extensive media library using multiple formats to drive guest traffic, average check and repeat guests-
Operations --

Expansion Plans
 
WingHouse Franchise
Bonchon Franchise
US Expansion YesYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About WingHouse

WingHouse is a full-service, casual dining restaurant. Founded in 1994, the keys to our success have been a focus on excellence in restaurant operations and customer service. Each successful WingHouse location will have the following attributes: Brilliant on the Basics - Highly-Satisfied Repeat Guests The WingHouse Girl - Attractive, Polite and a Big Smile "The Girl Next Door" The Food - High-Quality, Oversized Portions at a Great Value The Atmosphere - Fun, casual, friendly environment The Management - Hands-on Managers that interact with guests and staff. The "mayor" of their market. Our company’s mission statement is to be brilliant on the basics. In our business that means highly satisfied guests. We believe in repeat customers that frequent our establishment often. We emphasize over-sized entrees and a great value. We provide a very casual and relaxed atmosphere, with continuous music throughout our establishment. We operate in a clean and safe environment with strict adherence to our policies and procedures. A main attraction to our store is the "World Famous WingHouse Girl." "The Girl Next Door" that is always polite and always smiling with a great positive outlook on life. If we execute all these ingredients and are "Brilliant on the Basics," we feel that the WingHouse will be a success in any neighborhood.

About Bonchon

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Bonchon Chicken is a global restaurant chain best known for its crunchy double-fried chicken, savory signature sauces, and unique pan-Asian menu.
Founded in 2002 in South Korea, “Bonchon” means “my hometown” in Korean and represents the company’s mission and commitment to authentic, traditional ingredients and cooking techniques, ensuring the highest level of quality, flavor, and care with each dish.
It is for these reasons, Bonchon was recognized by Business Insider in 2019 as “the gold standard for fried chicken,” beating out five major restaurant chains for “best chicken wings.” Bonchon was also recently named as a top-10 innovative restaurant in Fast Casual’s 2020 Top 100 Movers & Shakers,
further solidifying Bonchon’s position as a leader within the industry.
Today, Bonchon has over 340 locations worldwide, including more than 100 restaurants and franchise outposts across the United States.
  • Traditional sit-down: Restaurants provide a friendly, casual dining experience perfect for gathering with family or friends
  • Quick service / Fast Casual: Restaurants serve Bonchon to customers looking for express-style dining and to-go orders
  • Food Court Concept: Restaurants are streamlined and designed primarily for shopping malls and food courts
The total investment necessary to begin operation of one Bonchon Business is from $503,879 to $1,099,004 (not including real property), including $55,754 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation as a franchisee under an Area Development Agreement is from $32,000 to $105,000 (assuming, for the low end of the range, 3 and, for the high end of the range, 10 Businesses, although this is not a maximum), including $30,000 to $100,000 that must be paid to the franchisor or its affiliate.

#277 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.