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Below is an in-depth analysis and side-by-side comparison of Mooyah vs Wahlburgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $403,750 - $639,100 | $1,680,000 - $2,885,000 |
Franchise Fee | $40,000 | $40,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 3% | - |
Year Founded | 2007 | - |
Year Franchised | 2007 | - |
Term Of Agreement | 10 years+5+5 | - |
Term Of Agreement | 10 years+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | Net worth: $5 Million |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Available at headquarters: 2 weeks. | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
Wahlburgers isn't accepting any individual franchisees Wahlburgers is
looking only for franchisee groups that want to open multiple restaurants.
Wahlburgers only considers franchisees with a net worth of at least $5 million.