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Updated RecentlyWe Olive & Wine Bar vs World of Beer Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of We Olive & Wine Bar vs World of Beer including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $285,000 - $421,500 | $800,000 - $1,100,000 |
| Franchise Fee | $30,000 | $50,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | - | 0.5%Nat'l+1.5%Local |
| Year Founded | - | 2007 |
| Year Franchised | - | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | * Liquid Assets Over $200,000 * Net Worth Above $850,000 * Credit Score of 680 or Above * Food and Beverage Industry Experience Preferred * Business Ownership and Employee Management Experience Preferred * Commitment to Protecting and Enhancing the World of Beer Brand Integrity * A Passion for Good Beer |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Franchisees learn how to manage all aspects of the store, including processes for store opening and ongoing sales growth. We Olive provides a comprehensive training program for two people in beautiful Paso Robles, California without charge. This in-store and classroom program covers the facets of the day-to-day operation of your We Olive store. In addition, the We Olive orientation will explain in detail how you can leverage the corporate support in areas such as marketing, customer service, hiring, sampling, product knowledge, IT and ordering procedures. After the initial training, We Olive provides scheduled trainings for two more people without charge. | Prior to the opening of a new tavern, we provide an extensive training program for you and your management team. The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties. In addition to the initial management training program, we send a certified trainer to your tavern to offer hands-on assistance during the opening of your World of Beer. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place. |
| Support | Franchisees receive a solid structure needed to build a successful, sustainable business. From hiring and customer service training to store layout, merchandizing and inventory control, the We Olive operational team provides support for ongoing success. *Guidance on operating processes *Assistance with purchasing of approved equipment, inventory, signs, supplies *Development of local advertising and promotions; *Administration, accounting and inventory control; *Employee and management training programs as needed. Additionally, We Olive is in the process of establishing an Advisory Council of Franchisees to continually advise on system best practices, marketing and service enhancements. | We are constantly improving and refining every aspect of the business by conducting research in the areas of product development, culinary innovation, information systems, operational methods and techniques, and marketing and advertising. As new business practices are developed and operating efficiencies are discovered, they are shared within the WOB franchise community. |
| Marketing | With an established identity, advertising, public relations and interactive expertise, the We Olive marketing team has generated awareness and traffic for each franchisee and cultivated a loyal base of repeat customers. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About We Olive & Wine Bar
A Fun, Healthy, and Delicious Franchise Experience Developing and managing your own We Olive store involves much more than selling high quality olive oil products and exceptional wines. It is about engaging people through an authentic culinary experience in which they want to actively participate. Store ownership celebrates the healthy culinary traditions that have been associated with olive oil and wine for thousands of years. The We Olive brand, through its comprehensive franchising system, supports the personal and financial growth of franchisees who love food and wine, enjoy educating and entertaining customers and want to sustain a healthy, exhilarating business. The We Olive brand is recognized by the media, olive growers, the travel industry, and the culinary community for delivering an authentic, multi-sensory experience. Franchisees will benefit from: Brand recognition - We Olive is recognized as a leading source for California Extra Virgin Olive Oil and gourmet products that enhance the culinary experience of olive oil. The We Olive brand stands for fun, healthy, delicious artisan products enjoyed in a stylish, interactive tasting room atmosphere. Innovation - We Olive continues to create new and exciting ways to share the "Olive Oil Experience". We broaden our market of loyal consumers and increase revenue streams with new wine bar tasting rooms, prepared foods, events and gift collections enjoyed by our retail and businesses customers. Vendors - We source and contract with only the finest quality suppliers, including California Extra Virgin Olive Oil growers certified by the California Olive Oil Council. Since all hand crafted food products are available for tasting at We Olive stores, we source and deliver only the finest, highest quality gourmet foods, wines and gifts at the right prices. Do you want to share your passion for delicious, healthy gourmet foods with the support of a proven franchise team behind you? Contact us at http://www.weolive.com/franchise/request_information.html
About World of Beer
In 2007 two best friends opened the World of Beer in the Westchase community of Tampa, FL. Their vision was to create a welcoming place where friends could gather to discover craft beer and swap stories while taking in a game or enjoying live music. Today, World of Beer is leading the unique, exploding cultural phenomenon of Craft Taverns. At our core is, of course, beer. We hunt and gather beers from around the world, offering the best craft variety on the planet to the beer aficionado and casual beer fan alike. Complementing our amazing beer selection is our delicious "tavern fare" menu, craft spirits, and live entertainment all served up by a passionate, insanely knowledgeable staff. The result, a winning concept and a truly golden opportunity. What sets World of Beer Apart? *The Best Selection of Craft Beers. Leveraging national scale and local autonomy we relentlessly hunt and gather global craft beers you simply can't get anywhere else. This same spirit applies to our emerging craft spirits offering. *Insanely Knowledgeable Staff. We attract people passionate about beer all trained through our unparalleled beer school, ensuring every customer as an able guide for their next great beer discovery *Innovative Tavern Fare. A bold collection of innovative dishes and tavern classics geared toward enhancing the flavor of craft beer. Leadership/Support. Our management and support team is loaded with restaurant and franchise professionals. Superior Technology. From superior AV systems, proprietary management systems, and innovative mobile apps, we invest in technology that betters the customer and franchisee experience. Exceptional Unit Economics. An attractive sales-to-investment ratio International Qualifications. Development Fee. Based on Market Size. Area Development. 3 Taverns in 3 years. Franchise Fee. $30,000 USD per location. Royalty Fee. 6.0% of Sales. Marketing Fee. 1.5% of Sales spent in local market. Global Marketing Fund. 0.5%. Investment. The investment required to open each individual location will vary from country to country.