VOM FASS USA vs The Brass Tap Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of VOM FASS USA vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
VOM FASS USA Franchise
The Brass Tap Franchise
Investment $233,800 - $749,500$780,925 - $1,318,525
Franchise Fee $37,500$37,500
Royalty Fee 5%4%
Advertising Fee 1%1.5%
Year Founded 19942008
Year Franchised 02010
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
VOM FASS USA Franchise
The Brass Tap Franchise
Experience -

No previous franchise or pub experience necessary. Multi-unit agreements available.


Financing Options

 
VOM FASS USA Franchise
The Brass Tap Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
VOM FASS USA Franchise
The Brass Tap Franchise
Training - On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed

Number of Employees Required to Run: 10 - 20


Expansion Plans

 
VOM FASS USA Franchise
The Brass Tap Franchise
US Expansion YesYes
Canada Expansion --
International Expansion Yes-

Company Overviews

About VOM FASS USA

VOM FASS is the premier specialty retailer of the world's finest oils, vinegars, spirits, liqueurs, and wine. Founded in Germany in 1994, there are now more than 270 stores in 20 countries. VOM FASS is well poised and well-positioned for rapid expansion in the United States.VOM FASS has already captured the hearts of passionate "foodies" in Madison, WI, Jackson Hole, WY, New Orleans, LA, St. Louis, MO, Des Moines, IA, and Westlake Village, CA with our exemplary customer service and our unwavering focus on supplying only the world's finest products. The cornerstone to every VOM FASS shop is allowing patrons to sample any product they choose and to purchase only the quantity they desire.
A Unique Shopping ExperienceVOM FASS shops are warm and inviting, with an upscale European flair. Every wall and shelf holds another treasure waiting to entice customers to look, taste, and enjoy. The most common expression heard in a VOM FASS shop is, "WOW!"
VOM FASS Store When patrons taste the fine products VOM FASS produces, that wow factor quickly turns into sales. Adding to the experience are knowledgeable and well-trained staff that educate and enlighten customers on recipes and different ways to use VOM FASS products. As you and your staff share your mutual enthusiasm and enjoyment in an unparalleled and unique retail shopping experience, word of mouth referrals spread quickly throughout your community.VOM FASS customers naturally become passionate product ambassadors who virally spread their"FassZination" to friends and family. Franchise owners also create new and exciting VOM FASS customer experiences with culinary workshops, private tastings, food festival sales, and partnerships with local restaurants. Customers delight in culinary experimentation with every new, gourmet experience.VOM FASS is also unique in its pursuit of environmental responsibility. On a local level, customers are encouraged to reuse and refill bottles purchased at the store for future purchases.
Globally, VOM FASS has a small eco- footprint due to our proprietary international product distribution and bulk packaging systems.Vom Fass USA offers qualified veterans $5,000 off the franchise fee.
 

About The Brass Tap

The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus: *On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual. *We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action. *When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
Why The Brass Tap? Attractive Unit Level Economics, An Emerging Category, A Unique Vehicle to Start and Grow your Business.

The total investment necessary to begin operation of a The Brass Tap franchised business is $780,925 to $1,318,525. This includes $37,890 that must be paid to the franchisor or its affiliate(s). If you want development rights for Brass Tap Bars, you must pay $31,250 to $46,250 to the franchisor or its affiliate as an initial development fee (which equals the sum of half of the initial franchise fees for 2 Brass Tap Bars on the low end to 5 Brass Tap Bars on the high end).
Veteran Incentives  10% off franchise fee

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