Crescendo vs Craft Beer Cellar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crescendo vs Craft Beer Cellar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Crescendo Franchise
Craft Beer Cellar Franchise
Investment $90,000 - $260,000 $50,000 - $150,000
Franchise Fee $29,000 $20,000
Royalty Fee 5% 2%
Advertising Fee 1% -
Year Founded 2008 2010
Year Franchised 2008 2013
Term Of Agreement - -
Term Of Agreement - -
Renewal Fee - -


Business Experience Requirements

 
Crescendo Franchise
Craft Beer Cellar Franchise
Experience -

Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet


Financing Options

 
Crescendo Franchise
Craft Beer Cellar Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees -/- -/-
Start-up Costs -/- -/-
Equipment -/- -/-
Inventory -/- -/-
Receivables -/- -/-
Payroll -/- -/-

Training & Support

 
Crescendo Franchise
Craft Beer Cellar Franchise
Training - -
Support Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign. Our support and guidance do not stop once your shop is up and running. Our ongoing services include store operations, marketing, accounting, performance analysis, and world class event design and execution. Come see what it feels like to be part of a team dedicated to helping you create a thriving business and share your passion for exploring the finest flavors of the world. We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
Marketing - -
Operations - -

Expansion Plans

 
Crescendo Franchise
Craft Beer Cellar Franchise
US Expansion - Yes
Canada Expansion - -
International Expansion - -

Start-Up Costs and Fees Mobile

Investment
Crescendo Franchise
$90,000 - $260,000
Craft Beer Cellar Franchise
$50,000 - $150,000
Franchise Fee
Crescendo Franchise
$29,000
Craft Beer Cellar Franchise
$20,000
Royalty Fee
Crescendo Franchise
5%
Craft Beer Cellar Franchise
2%
Advertising Fee
Crescendo Franchise
1%
Craft Beer Cellar Franchise
-
Year Founded
Crescendo Franchise
2008
Craft Beer Cellar Franchise
2010
Year Franchised
Crescendo Franchise
2008
Craft Beer Cellar Franchise
2013
Term Of Agreement
Crescendo Franchise
-
Craft Beer Cellar Franchise
-
Renewal Fee
Crescendo Franchise
-
Craft Beer Cellar Franchise
-


Business Experience Requirements

Experience
Crescendo Franchise
-
Craft Beer Cellar Franchise

Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet


Financing Options

  In-House/3rd Party
Franchise Fees
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-
Start-up Costs
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-
Equipment
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-
Inventory
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-
Receivables
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-
Payroll
Crescendo Franchise
-/-
Craft Beer Cellar Franchise
-/-

Training & Support

Training
Crescendo Franchise
-
Craft Beer Cellar Franchise
-
Support
Crescendo Franchise
Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign. Our support and guidance do not stop once your shop is up and running. Our ongoing services include store operations, marketing, accounting, performance analysis, and world class event design and execution. Come see what it feels like to be part of a team dedicated to helping you create a thriving business and share your passion for exploring the finest flavors of the world.
Craft Beer Cellar Franchise
We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
Marketing
Crescendo Franchise
-
Craft Beer Cellar Franchise
-
Operations
Crescendo Franchise
-
Craft Beer Cellar Franchise
-

Expansion Plans

US Expansion
Crescendo Franchise
-
Craft Beer Cellar Franchise
Yes
Canada Expansion
Crescendo Franchise
-
Craft Beer Cellar Franchise
-
International Expansion
Crescendo Franchise
-
Craft Beer Cellar Franchise
-

Company Overviews

About Crescendo

Crescendo is the premier specialty retailer of the world's finest oils, vinegars and spices. Every product on our shelves is harvested at the peak of perfection, providing customers with a "Symphony of Taste." Crescendo's unique concept offers customers the opportunity to "See, Sample and Savor" before they choose the quantity they wish to purchase. The European tradition of tasting and selecting a preferred quantity is centuries old and harkens back to the practice of shopping in local farmers markets. Through in-store tastings, cooking classes and demonstrations, and extensive, individualized service, customers are given the opportunity to learn what makes Crescendo products the best in the world and to taste the difference for themselves. Crescendo carries the largest, freshest bulk selection of natural, organic culinary oils and fruit and balsamic vinegars in the world. The key to Crescendo's unparalleled freshness starts with our close partnership with local growers from around the world. At the point of harvest, products are sealed in airtight containers, coming into contact with air and light only at the moment of tasting or decanting for your customers. Crescendo offers an uninterrupted supply distribution to our USA franchise locations through an integrated supply partner in Chicago. Why Choose Crescendo? Sales beyond the Four Walls The unparalleled quality of Crescendo cask-borne, artisan oils, vinegars and spices creates a unique opportunity for sales to restaurants, culinary schools, and caterers. While most retailers must wait for customers to enter their stores, Crescendo owners can achieve recurring sales by educating local chefs about exclusive products that will set their menus apart from the competition. Other sources of outside sales include corporate gift programs, real estate agents, financial planners, and other professionals who routinely gift their customers and employees. Seasonal gift giving is another source of revenue. Crescendo customers delight in sharing their passion for their favorite flavors, which translates into brisk holiday sales. Dedication to Excellence The Crescendo mission is to provide patrons with a Mediterranean way of sampling and savoring premium-quality, artisan products directly from the cask, with a commitment to uncompromising levels of satisfaction. Crescendo is committed to bringing only the finest quality culinary oils, vinegars and spices to the marketplace and to always being the first stop for quality and health conscious gourmets, epicures and food lovers. Crescendo shops create a delightful, memorable customer experience by sampling the full range of products, which increases likelihood of purchase and engenders a strong sense of goodwill toward the business. A Global Vision Crescendo's successful franchise system was founded in 1994 in Germany, and Crescendo now has shops in Hong Kong, Japan, Korea, Singapore, Taiwan, Germany, Switzerland, Canada, and the United States. Our goal is to be the premier source and leading educator for the finest artisanal products to savor a healthy life. A Dedicated Team Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign.

About Craft Beer Cellar

Craft Beer Cellar™ is on a quest to continue contributing to the advancement of the small but mighty, Craft Beer Industry — an industry that has more than doubled in sales in the past 10 years! As of June 2012, there were slightly over 2000 Craft Brewers in the United States, with another 250 in planning. The US beer industry is a $96 billion dollar industry, with Craft Beer only making up mere 9% - there's enormous potential for growth in this segment of the beer world! Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet We have an uber-focus on these markets, currently, but will consider any recommendation . . . 2014: Hartford, CT, New York (City & Northern), Washington, DC & Charlotte, NC 2015: Chicago, IL, Fort Collins, CO, Austin, TX & Atlanta, GA 2016: Santa Rosa & San Diego, CA, & Massachusetts Download our Request For Consideration Form Once complete, please email to Andy Klie at the email address below. Please give us a minimum of 72 hours to go over your RFC. We'll be in touch about the best way to proceed and get you our Federal Disclosure Document. We have great confidence in the team of people that we worked with to make franchising Craft Beer Cellar possible. If you have questions about opening your own Craft Beer Cellar™ or the process, please feel free to contact Andy Klie at any time. Andy Klie 800.222.3251 [email protected] If you have specific questions about Commercial Real Estate, locations, properties, and / or cities we are currently working on, please contact our Real Estate Guru, David Fatula: [email protected]