Crescendo vs The Brass Tap Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crescendo vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Crescendo Franchise
The Brass Tap Franchise
Investment $90,000 - $260,000$780,925 - $1,318,525
Franchise Fee $29,000$37,500
Royalty Fee 5%4%
Advertising Fee 1%1.5%
Year Founded 20082008
Year Franchised 20082010
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
Crescendo Franchise
The Brass Tap Franchise
Experience -

No previous franchise or pub experience necessary. Multi-unit agreements available.


Financing Options

 
Crescendo Franchise
The Brass Tap Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Crescendo Franchise
The Brass Tap Franchise
Training - On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Support Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign. Our support and guidance do not stop once your shop is up and running. Our ongoing services include store operations, marketing, accounting, performance analysis, and world class event design and execution. Come see what it feels like to be part of a team dedicated to helping you create a thriving business and share your passion for exploring the finest flavors of the world.Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed

Number of Employees Required to Run: 10 - 20


Expansion Plans

 
Crescendo Franchise
The Brass Tap Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Crescendo

Crescendo is the premier specialty retailer of the world's finest oils, vinegars and spices. Every product on our shelves is harvested at the peak of perfection, providing customers with a "Symphony of Taste." Crescendo's unique concept offers customers the opportunity to "See, Sample and Savor" before they choose the quantity they wish to purchase. The European tradition of tasting and selecting a preferred quantity is centuries old and harkens back to the practice of shopping in local farmers markets. Through in-store tastings, cooking classes and demonstrations, and extensive, individualized service, customers are given the opportunity to learn what makes Crescendo products the best in the world and to taste the difference for themselves. Crescendo carries the largest, freshest bulk selection of natural, organic culinary oils and fruit and balsamic vinegars in the world. The key to Crescendo's unparalleled freshness starts with our close partnership with local growers from around the world. At the point of harvest, products are sealed in airtight containers, coming into contact with air and light only at the moment of tasting or decanting for your customers. Crescendo offers an uninterrupted supply distribution to our USA franchise locations through an integrated supply partner in Chicago. Why Choose Crescendo? Sales beyond the Four Walls The unparalleled quality of Crescendo cask-borne, artisan oils, vinegars and spices creates a unique opportunity for sales to restaurants, culinary schools, and caterers. While most retailers must wait for customers to enter their stores, Crescendo owners can achieve recurring sales by educating local chefs about exclusive products that will set their menus apart from the competition. Other sources of outside sales include corporate gift programs, real estate agents, financial planners, and other professionals who routinely gift their customers and employees. Seasonal gift giving is another source of revenue. Crescendo customers delight in sharing their passion for their favorite flavors, which translates into brisk holiday sales. Dedication to Excellence The Crescendo mission is to provide patrons with a Mediterranean way of sampling and savoring premium-quality, artisan products directly from the cask, with a commitment to uncompromising levels of satisfaction. Crescendo is committed to bringing only the finest quality culinary oils, vinegars and spices to the marketplace and to always being the first stop for quality and health conscious gourmets, epicures and food lovers. Crescendo shops create a delightful, memorable customer experience by sampling the full range of products, which increases likelihood of purchase and engenders a strong sense of goodwill toward the business. A Global Vision Crescendo's successful franchise system was founded in 1994 in Germany, and Crescendo now has shops in Hong Kong, Japan, Korea, Singapore, Taiwan, Germany, Switzerland, Canada, and the United States. Our goal is to be the premier source and leading educator for the finest artisanal products to savor a healthy life. A Dedicated Team Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign.

About The Brass Tap

The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus: *On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual. *We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action. *When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
Why The Brass Tap? Attractive Unit Level Economics, An Emerging Category, A Unique Vehicle to Start and Grow your Business.

The total investment necessary to begin operation of a The Brass Tap franchised business is $780,925 to $1,318,525. This includes $37,890 that must be paid to the franchisor or its affiliate(s). If you want development rights for Brass Tap Bars, you must pay $31,250 to $46,250 to the franchisor or its affiliate as an initial development fee (which equals the sum of half of the initial franchise fees for 2 Brass Tap Bars on the low end to 5 Brass Tap Bars on the high end).
Veteran Incentives  10% off franchise fee

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