Crescendo vs World of Beer Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crescendo vs World of Beer including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Crescendo

Crescendo is the premier specialty retailer of the world's finest oils, vinegars and spices. Every product on our shelves is harvested at the peak of perfection, providing customers with a "Symphony of Taste." Crescendo's unique concept offers customers the opportunity to "See, Sample and Savor" before they choose the quantity they wish to purchase. The European tradition of tasting and selecting a preferred quantity is centuries old and harkens back to the practice of shopping in local farmers markets. Through in-store tastings, cooking classes and demonstrations, and extensive, individualized service, customers are given the opportunity to learn what makes Crescendo products the best in the world and to taste the difference for themselves. Crescendo carries the largest, freshest bulk selection of natural, organic culinary oils and fruit and balsamic vinegars in the world. The key to Crescendo's unparalleled freshness starts with our close partnership with local growers from around the world. At the point of harvest, products are sealed in airtight containers, coming into contact with air and light only at the moment of tasting or decanting for your customers. Crescendo offers an uninterrupted supply distribution to our USA franchise locations through an integrated supply partner in Chicago. Why Choose Crescendo? Sales beyond the Four Walls The unparalleled quality of Crescendo cask-borne, artisan oils, vinegars and spices creates a unique opportunity for sales to restaurants, culinary schools, and caterers. While most retailers must wait for customers to enter their stores, Crescendo owners can achieve recurring sales by educating local chefs about exclusive products that will set their menus apart from the competition. Other sources of outside sales include corporate gift programs, real estate agents, financial planners, and other professionals who routinely gift their customers and employees. Seasonal gift giving is another source of revenue. Crescendo customers delight in sharing their passion for their favorite flavors, which translates into brisk holiday sales. Dedication to Excellence The Crescendo mission is to provide patrons with a Mediterranean way of sampling and savoring premium-quality, artisan products directly from the cask, with a commitment to uncompromising levels of satisfaction. Crescendo is committed to bringing only the finest quality culinary oils, vinegars and spices to the marketplace and to always being the first stop for quality and health conscious gourmets, epicures and food lovers. Crescendo shops create a delightful, memorable customer experience by sampling the full range of products, which increases likelihood of purchase and engenders a strong sense of goodwill toward the business. A Global Vision Crescendo's successful franchise system was founded in 1994 in Germany, and Crescendo now has shops in Hong Kong, Japan, Korea, Singapore, Taiwan, Germany, Switzerland, Canada, and the United States. Our goal is to be the premier source and leading educator for the finest artisanal products to savor a healthy life. A Dedicated Team Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign.

About World of Beer

In 2007 two best friends opened the World of Beer in the Westchase community of Tampa, FL. Their vision was to create a welcoming place where friends could gather to discover craft beer and swap stories while taking in a game or enjoying live music. Today, World of Beer is leading the unique, exploding cultural phenomenon of Craft Taverns. At our core is, of course, beer. We hunt and gather beers from around the world, offering the best craft variety on the planet to the beer aficionado and casual beer fan alike. Complementing our amazing beer selection is our delicious "tavern fare" menu, craft spirits, and live entertainment all served up by a passionate, insanely knowledgeable staff. The result, a winning concept and a truly golden opportunity. What sets World of Beer Apart? *The Best Selection of Craft Beers. Leveraging national scale and local autonomy we relentlessly hunt and gather global craft beers you simply can't get anywhere else. This same spirit applies to our emerging craft spirits offering. *Insanely Knowledgeable Staff. We attract people passionate about beer all trained through our unparalleled beer school, ensuring every customer as an able guide for their next great beer discovery *Innovative Tavern Fare. A bold collection of innovative dishes and tavern classics geared toward enhancing the flavor of craft beer. Leadership/Support. Our management and support team is loaded with restaurant and franchise professionals. Superior Technology. From superior AV systems, proprietary management systems, and innovative mobile apps, we invest in technology that betters the customer and franchisee experience. Exceptional Unit Economics. An attractive sales-to-investment ratio International Qualifications. Development Fee. Based on Market Size. Area Development. 3 Taverns in 3 years. Franchise Fee. $30,000 USD per location. Royalty Fee. 6.0% of Sales. Marketing Fee. 1.5% of Sales spent in local market. Global Marketing Fund. 0.5%. Investment. The investment required to open each individual location will vary from country to country.