I Dream of Falafel vs Browns Socialhouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of I Dream of Falafel vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
I Dream of Falafel Franchise
Browns Socialhouse Franchise
Investment $337,811 - $470,302$2,000,000 - $2,500,000
Franchise Fee $25,000$50,000
Royalty Fee 5%6%
Advertising Fee 3%-
Year Founded 2009-
Year Franchised 2011-
Term Of Agreement 10 years +5+5-
Term Of Agreement 10 years +5+5-
Renewal Fee --


Business Experience Requirements
 
I Dream of Falafel Franchise
Browns Socialhouse Franchise
Experience Prior experience in foodservice is a plus but not required to join the I Dream of Falafel system. We look for franchise owners who have solid staff management and customer service skills. We are also seeking franchise owners who will be directly involved in the operations and growth of their I Dream of Falafel businesses, unless they have an operating partner with a minimum equity in the business. In turn, we'll provide the support franchisees need to run their I Dream of Falafel operations. We do, of course, also expect that franchisees have the right amount of capital to invest in the franchise.

A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

Financing Options
 
I Dream of Falafel Franchise
Browns Socialhouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
I Dream of Falafel Franchise
Browns Socialhouse Franchise
Training We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening.-
Support We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening. As a franchise owner, you will have access to all I Dream of Falafel trademarks, recipes and procedures. We'll also present you with a copy of our confidential operations manual to help you run your restaurant properly on a day-to-day basis.-
Marketing --
Operations --

Expansion Plans
 
I Dream of Falafel Franchise
Browns Socialhouse Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion --

Company Overviews

About I Dream of Falafel

A Flavorful Opportunity with the I Dream of Falafel Mediterranean Restaurant Franchise Consumers are not only looking for great taste and affordability but also varied, healthier menu options. The I Dream of Falafel Mediterranean restaurant franchise fulfills their wishes! According to a number of media sources, the popularity of Mediterranean cuisine1 (including hummus, chickpeas, yogurt, olive oil, and other items deemed healthful by consumers), continue to grow year over year, as does revenue from sales of Mediterranean-inspired menu selections That's why I Dream of Falafel is appealing to so many different types of customers: from younger students to older professionals, from families to singles, plus vegetarians and vegans, and more - just about everyone can find something to love. The I Dream of Falafel menu is streamlined, yet amazingly diverse, with a nearly limitless number of possible meal combinations and fresh options for all our guests.

About Browns Socialhouse

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.