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Updated RecentlyI Dream of Falafel vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of I Dream of Falafel vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $337,811 - $470,302 | $1,249,362 - $3,088,747 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 3% | 2.5% |
| Year Founded | 2009 | 1983 |
| Year Franchised | 2011 | 2011 |
| Term Of Agreement | 10 years +5+5 | Term of agreement not renewable |
| Term Of Agreement | 10 years +5+5 | Term of agreement not renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Prior experience in foodservice is a plus but not required to join the I Dream of Falafel system. We look for franchise owners who have solid staff management and customer service skills. We are also seeking franchise owners who will be directly involved in the operations and growth of their I Dream of Falafel businesses, unless they have an operating partner with a minimum equity in the business. In turn, we'll provide the support franchisees need to run their I Dream of Falafel operations. We do, of course, also expect that franchisees have the right amount of capital to invest in the franchise. | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening. | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | We will provide pre-opening franchisee training to up to three individuals for up to 28 days at our corporate support center, plus up to ten days of onsite assistance and training around the time of your restaurant's Grand Opening. As a franchise owner, you will have access to all I Dream of Falafel trademarks, recipes and procedures. We'll also present you with a copy of our confidential operations manual to help you run your restaurant properly on a day-to-day basis. | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About I Dream of Falafel
A Flavorful Opportunity with the I Dream of Falafel Mediterranean Restaurant Franchise Consumers are not only looking for great taste and affordability but also varied, healthier menu options. The I Dream of Falafel Mediterranean restaurant franchise fulfills their wishes! According to a number of media sources, the popularity of Mediterranean cuisine1 (including hummus, chickpeas, yogurt, olive oil, and other items deemed healthful by consumers), continue to grow year over year, as does revenue from sales of Mediterranean-inspired menu selections That's why I Dream of Falafel is appealing to so many different types of customers: from younger students to older professionals, from families to singles, plus vegetarians and vegans, and more - just about everyone can find something to love. The I Dream of Falafel menu is streamlined, yet amazingly diverse, with a nearly limitless number of possible meal combinations and fresh options for all our guests.
About La Madeleine
La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back.
For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand.
We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.
The total investment necessary to begin operation of a la Madeleine franchise is as follows:
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- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.