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Below is an in-depth analysis and side-by-side comparison of Prospect Equities vs United Country Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $50,000 - And Up | $10,935 - $50,440 |
Franchise Fee | $15,000 | $10,395 - $28,110 |
Royalty Fee | - | 6% - 12% |
Advertising Fee | - | - |
Year Founded | 2000 | 1925 |
Year Franchised | 2010 | 1997 |
Term Of Agreement | - | 5-10 years. |
Term Of Agreement | - | 5-10 years. |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | The Prospect Equities� School of Real Estate offers a robust and complete set of curriculum designed to address today's pressing real estate issues. A variety of management and agent classes are available in classroom, online and self-paced platforms. With a highly trained team of agents in the field, and a smoothly running support staff in the office, plus training on an effective Platinum Club approach, your firm will win listings, justify the charge for your valuable services, and increase repeat and referral business. A small sample of classes include: -Listing Leaders -Buyer Power -Leasing Agency -Contract Negotiation -Agency & Contracts -The Customer's Strategy -Personalities -Red Flags in Real Estate -Title & Due Diligence -The Power of Finance -Insurable Interests -Business Planning -Marketing Yourself & Your Career -Social Media in Real Estate -FSBO's & Expired's -REO & Foreclosures -HUD and VA Overview -Short Sales -Luxury Living & Second Home Market -Commercial Real Estate -Investment Strategies -Property Management -Mortgage Lending Overview -Business Brokerage -Closing the Deal | 4 � day training workshop in Kansas City, Mo., must be completed within 60 days of effective date of Franchise Agreement. - Additional webinars, regional training sessions, and an annual training convention are held every year. |
Support | The CSS Lead Software is proprietary and exclusive to PE agents. Our unique engineered Information Technology software allows agents to locate potential property buyers and sellers by design. Agents can simply plug in the criteria of their "perfect client" and the software will generate the names, numbers, and addresses (pre-scrubbed) of the nearest matches for the ultimate customer-agent potential. Coupled with our Platinum Club Marketing Strategies, our CSS software is revolutionizing the way real estate agents obtain and convert transactions! PE Broker Resource Network - is committed to helping our member firms identity and implement referral strategies that will grow their business. The Network provides assistance in the placement and registration of referrals through a dedicated 800# referral help line along with programs to provide your clients with offers and services including mortgage, title, home warranty, insurance, construction, demolition, environmental services, home improvement retail chains and much more. Recruiting Programs/Benefits for PE Franchises Recruiting exceptional candidates for your firm, and building a benefits package to help retain them, can be a time consuming job. That's why we've pre-assembled the tools you'll need to execute a compelling, successful recruiting campaign and work to build programs and resources to help you attract and keep the right people. Since our inception, PE has experienced a less than 1% annual turnover rate. No other National Franchise System can say that. We retain the agents we hire. No other real estate franchise system can offer higher compensation along with the maximized support and ancillaries that PE offers. Become privy to the unique recruiting methods we have designed, implemented, and mastered to assist you in growing your office unparallel to the competition. No other real estate franchise system can recruit, train, and retain the level of agents that our proven history has accomplished over the years. | - |
Marketing | Our web-based personal marketing platform and wide variety of marketing programs, including home seller and buyer systems, personal promotion tools, business-building resources, and much more, will provide you with the means to reach and attract more customers. Advertising Prospect Equities� supports your local advertising efforts with print advertising and a strong Internet presence. In addition, we provide you with the tools that will help you build a strong brand in your local market. HighEnd ProspectTM When it comes to obtaining and marketing upscale listings, we help your firm compete with HighEnd Prospect, our comprehensive luxury marketing program that includes a multi-media advertising component. We will bring national and regional exposure to your listings as well as support your local efforts with customized high-end materials. | - |
Operations | - | The Broker Office, if conducting any brokerage business, must be managed by an individual having a valid real estate broker's license for that state. If your Broker Office will only be conducting an auction business, and will not engage in real estate brokerage, the manager need not have a real estate broker's license but must hold any license required of auctioneers operating in any state in which you conduct auctions. Your Franchise Agreement does not require you to be such manager or participate directly in the operation of your Broker Office. We recommend, though, that you remain involved and informed about your Broker Office operations. The Broker Office manager must devote his or her fulltime efforts to such position. Such manager must attend and successfully complete the initial training workshop for new Broker Offices and any other training programs or seminars at which attendance is required. The Broker Office manager need not own an equity interest in a corporate or similar entity franchisee. In the event of the resignation, termination, disability, incapacity or death of your manager, a successor manager must be appointed and must attend and successfully complete our initial training. A tuition charge for a successor manager's attendance at such training (currently $895) is payable to us for the successor manager's lodging and meals as furnished to new franchisees in attendance You may operate the franchise granted you only as a United Country Broker Office. You are prohibited from offering or selling any products or services not authorized by us, and you may not use the Broker Office premises for any purpose other than operation of a real estate brokerage office or auction business unless consent for such other use has been granted by us and such other business is clearly identified as not operating under the Licensed Marks. We have the right to change the types of authorized products and services used or offered and sold in United Country Broker Offices, and there are no limits upon our right to do so. Franchisee shall appoint a full-time manager with a valid real estate broker's license to be in charge of the business operations of the Broker Office (the "Manager"). If the Broker Office shall only be conducting an auction business, and shall not engage in real estate brokerage, the Manager need not have a real estate broker's license but must hold any license required of auctioneers doing business in the State where the Broker Office is located. Franchisee shall cause the Manager to devote full-time efforts to such position. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | Yes |
International Expansion | - | Yes |
Owning a real estate franchise has many advantages... Here are a few: Recognition A nationally recognized and successful real estate brand name gives your real estate business instant recognition and market awareness that leads to more prospective buyer and sellers. Resources A brand name, marketing tools/resources and cooperative marketing ventures increase the ability to promote your real estate business on a broader scale. Recruitment Association with a top real estate franchise improves agent recruitment and retention. Networking Franchises offer more networking opportunities for real estate professionals and the synergy of being part of a team. Training Top franchises offer high levels of training and mentoring through live and online courses, seminars, and sales conferences. Benefits Group medical insurance and retirement programs not available to independent agencies are often available through franchises. Earnings Franchises may lead to increased revenue opportunities through additional services such as title, financing and other home ownership services. Shopping for a Real Estate Franchise - What Should I Look For? All real estate franchises are not alike. Here are some factors to look for as you shop for real estate franchises: Responsiveness Make sure the franchisor is responsiveness to franchise inquiries. Telephone calls are returned promptly. Questions and concerns are encouraged and fully addressed to your satisfaction. Financial Strength Is the real estate parent corporation strong and profitable? Lawsuits What is the litigation history? It is not unusual for major corporations to face litigation in today's world; however, be wary of companies with repeat legal claims and excessive litigation history. Support What kind of assistance is available for real estate franchise financing? Although the franchisor most likely does not offer direct financing, they should referrals to prospective lenders and other financing resources. Marketing Is proactive marketing using multiple channels available at a reasonable cost for franchisees? Territory Does the franchisor offer a protected territory? Training Are training and coaching provided for franchise members and their teams? Benefits Are employment benefits such as group medical insurance, life insurance and retirement plans are available? When you franchise with Prospect Equities, not only do you enhance your firm's local and regional strengths with our marketing prowess, but you tap the strength of a powerful, trusted name brand. Benefits of Franchising with Prospect Equities can include: A clear distinction from the competition with our unique Customer Strategy System and Prospect Equities Platinum Club programs Perfected agent recruitment and retention. Limitless potential to increase your profitability as part of our Prospect Equities Referral and Ancillary Network Systems, tools, training and benefits to help you compete in any marketplace and with proven "recession-proof" strategies A helping hand to work with you, build your profitability, and grow your financial assets A low start-up and flexible franchise pricing model including a protected territory You must qualify to be awarded a Prospect Equities Franchise. Since territories are limited, we will only select the most qualified brokers to be awarded this opportunity. When you're ready to discuss a possible Real Estate Franchise with Prospect Equities, just email us at [email protected], or call us at 800-913-4110 and one of our Franchise Development specialists will be happy to assist you.
As the nation's largest integrated organization of real estate and auction professionals, United Country Real Estate is uniquely positioned to provide global solutions that help buyers and sellers accomplish goals with resources unparalleled in the real estate space. Like all real estate companies, we offer local marketing, a local website and property signage. However, only United Country offers extensive specialty websites, exclusive national real estate catalogs, national newspaper and magazine coverage, e-marketing, social media marketing, a large buyer database and much more. Some of the advantages of listing property with United Country include: Marketing
* National brand since 1925 * Over 90 years of experience * Wholly owned marketing services company * Central services model * Significant buying power * Owned media assets * Established relationships with over 60 industry insiders * Nationally recognized * Dedicated marketing project managers * Strategic partnerships * Extensive post auction reporting * Advertising on over 200 selective 3rd party real estate websites * Custom websites for you property found at the top of internet searches * Exclusive national real estate catalogs (3 a year) o First real estate catalog in 1928 o Only national real estate catalog today o Annual readership of over 1.5 million * Advertising of lifestyle real estate in targeted national magazines * Advertising of lifestyle real estate in over 100 newspapers * Advanced social media marketing * Virtual fliers *"Just listed/ Just sold" postcards and mailing programs * Lifestyle and Area Listing Brochures * Sells area first, then sells listings *Mail to buyer leads
Technology * UnitedCountry.com #1 lifestyle real estate website * More than 3,500 top preforming websites * Websites that receive over 3,000,000 visitors per month * More visitors per agent than any other real estate company * Page 1 performance on hundreds of google searches * Every listing has its own website * SPG websites (property type / niche marketing) * Daily buyer leads sent to agents * Continual SEO * Listing syndication * Bullseye * iPhone app * Automated marketing tools * Leadership team from two-time Microsoft Global Partner of Year
Infrastructure
* Nearly 500 offices globally * Over 400 offices nationwide * Over 5,000 associates * More than $3 billion transaction volume * Buyers from roughly 30 countries * Website visitors from over 150 countries per month * Private opt-in buyer database of over 550,000 * Hands-on executive team * Dedicated local team * Auction and conventional sales capabilities * Largest auctioneer network * Business consultants Leverage the largest integrated traditional and auction real estate network! United specializes and is organized to serve its clients in over 35 core market segments or property types, including: small city and town residential and commercial, ranches, farms, timberland, land, resort, vacation, second home, mountain, coastal, vineyard, recreational, horse, hunting and fishing, waterfront, ski, golf and other "lifestyle" properties.