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Below is an in-depth analysis and side-by-side comparison of Wings Etc. vs The Chickery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $351,200 - $1,669,369 | $250,000 - $512,500 |
Franchise Fee | $39,500 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 1994 | 2012 |
Year Franchised | 2005 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff. | Classroom Training: 4 weeks |
Support | Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location. | Purchasing Co-ops Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | - | Co-op Advertising National Media Regional Advertising |
Operations | 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators). | Number of Employees Required to Run: 25 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
From Celebrity Chef and Food Network Star David Adjey, The Chickery is a pioneer in fast casual better chicken, where better ingredients equal better tasting food. First and foremost, The Chickery is about premium roast chicken, Toronto's best chicken fingers, and real tasty sides. The premium chicken segment is growing at a rapid pace, and The Chickery is leading the pack!
Many industry experts predict that the Better Chicken segment will follow in the footsteps of the Better Burger segment. The Chickery is now expanding their fast casual restaurant franchise across Canada, and worldwide!