Fresh To Order vs Browns Socialhouse Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Fresh To Order vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$489,500 - $646,500 | $2,000,000 - $2,500,000 |
Franchise Fee |
$30,000 | $50,000 |
Royalty Fee |
- | 6% |
Advertising Fee |
- | - |
Year Founded |
2005 | - |
Year Franchised |
2006 | - |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
*Experience as a restaurant operator for a five year minimum
*Recognition as a top restaurant operator
*Net worth of $1 million, Multi unit 2 Million
*Liquid assets of $250,000, Multi unit $500,000
*Infrastructure and resources to meet our development schedule
*Total commitment to the development of the f2o brand
*Cultural fit and a passion for our concept | A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry.
Passionate + highly motivated about running a business.
That's how serious we are about partnering with only the best.
We don't compromise on this because it's what our guests deserve. |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | - |
Support |
*Real Estate and Site Selection Approval
*Lease Review
*Design and Construction Support and Assistance
*Marketing and Public Relations
*Comprehensive Six Week Pre-Opening Training Program
*Continuing Education
*Field Support
*Purchasing and Distribution | - |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | Yes |
International Expansion |
- | - |
Company Overviews
About Fresh To Order
When Pierre Panos envisioned the Fresh To Order concept, he didn’t
intend to pioneer a new style of dining that would change the industry,
he simply wanted to bring a finer dining experience to the masses at
fast casual price points in an elevated dining environment with
flavorful, always from scratch cooking. Pierre tapped Jesse Gideon, his
corporate chef from his Stoney River concept to lead the charge in
creating this food-first culture that is our DNA today…… No commissary
driven food here!
The future growth of Fresh To Order Franchising Company, LLC will be based upon company opened stores as well as the continued sale of single and multi unit franchises. We prefer to develop by selling market areas which require the franchise developer to open a number of units, typically 2-5 stores in a period of 3 years.
Be part of a new niche that we call "fast fine" with incredible food served in less than 10 minutes for around $10 while surrounded by beautiful facilities.
Beat the competition with a finer dining taste profile at a fast casual price point.
Be proud to serve proteins cooked fresh to order as they are ordered unlike all our competitors premade or commissary driven food.
Be passionate about the quality of a brand that actually has their brand promise entrenched in their name.
Lead the consumer trend towards the combination of healthy but flavorful food; a trend that experts agree is the future of dining.Fresh To Order is perfectly positioned to take advantage of this trend, our name specifically speaks to that.
Be part of a fast casual brand that has a dinner day part. The fast casual segment currently doesn't offer a broad selection of dinner entrees, beer and wine that attracts a more profitable dinner service; our menu drives dinner service close to 40% of our sales.
Work with an experienced, respected management team able to lead change and always keep your investment fresh and relevant.
f2o franchisees must be well-capitalized to open great stores and meet their development schedule. Additionally, they must have a proven track record as excellent restaurant operators to operate great Fresh To Order stores. All information submitted to Fresh To Order Franchising Company, LLC is used only to assist in the pre-screening of potential franchises, and will be kept confidential. If you are interested in developing a specific market and meet all of the preliminary requirements, please complete the form to the right.
About Browns Socialhouse
Browns Restaurant Group offers a variety of partnership opportunities.
We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek.
Our main competitive advantages include:
1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor.
For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience!
2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs).
3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance.
4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets.
5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time.
Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.