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Updated RecentlyFresh To Order vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Fresh To Order vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $489,500 - $646,500 | $1,249,362 - $3,088,747 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | - | 5% |
| Advertising Fee | - | 2.5% |
| Year Founded | 2005 | 1983 |
| Year Franchised | 2006 | 2011 |
| Term Of Agreement | - | Term of agreement not renewable |
| Term Of Agreement | - | Term of agreement not renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *Experience as a restaurant operator for a five year minimum *Recognition as a top restaurant operator *Net worth of $1 million, Multi unit 2 Million *Liquid assets of $250,000, Multi unit $500,000 *Infrastructure and resources to meet our development schedule *Total commitment to the development of the f2o brand *Cultural fit and a passion for our concept | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | *Real Estate and Site Selection Approval *Lease Review *Design and Construction Support and Assistance *Marketing and Public Relations *Comprehensive Six Week Pre-Opening Training Program *Continuing Education *Field Support *Purchasing and Distribution | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Fresh To Order
When Pierre Panos envisioned the Fresh To Order concept, he didn’t
intend to pioneer a new style of dining that would change the industry,
he simply wanted to bring a finer dining experience to the masses at
fast casual price points in an elevated dining environment with
flavorful, always from scratch cooking. Pierre tapped Jesse Gideon, his
corporate chef from his Stoney River concept to lead the charge in
creating this food-first culture that is our DNA today…… No commissary
driven food here!
The future growth of Fresh To Order Franchising Company, LLC will be based upon company opened stores as well as the continued sale of single and multi unit franchises. We prefer to develop by selling market areas which require the franchise developer to open a number of units, typically 2-5 stores in a period of 3 years.
Be part of a new niche that we call "fast fine" with incredible food served in less than 10 minutes for around $10 while surrounded by beautiful facilities.
Beat the competition with a finer dining taste profile at a fast casual price point.
Be proud to serve proteins cooked fresh to order as they are ordered unlike all our competitors premade or commissary driven food.
Be passionate about the quality of a brand that actually has their brand promise entrenched in their name.
Lead the consumer trend towards the combination of healthy but flavorful food; a trend that experts agree is the future of dining.Fresh To Order is perfectly positioned to take advantage of this trend, our name specifically speaks to that.
Be part of a fast casual brand that has a dinner day part. The fast casual segment currently doesn't offer a broad selection of dinner entrees, beer and wine that attracts a more profitable dinner service; our menu drives dinner service close to 40% of our sales.
Work with an experienced, respected management team able to lead change and always keep your investment fresh and relevant.
f2o franchisees must be well-capitalized to open great stores and meet their development schedule. Additionally, they must have a proven track record as excellent restaurant operators to operate great Fresh To Order stores. All information submitted to Fresh To Order Franchising Company, LLC is used only to assist in the pre-screening of potential franchises, and will be kept confidential. If you are interested in developing a specific market and meet all of the preliminary requirements, please complete the form to the right.
About La Madeleine
La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back.
For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand.
We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.
The total investment necessary to begin operation of a la Madeleine franchise is as follows:
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- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.