Craft Beer Cellar vs The Brass Tap Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Craft Beer Cellar vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Craft Beer Cellar Franchise
The Brass Tap Franchise
Investment $60,325 - $182,000$780,925 - $1,318,525
Franchise Fee $25,000$37,500
Royalty Fee 2%4%
Advertising Fee -1.5%
Year Founded 20102008
Year Franchised 20132010
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
Craft Beer Cellar Franchise
The Brass Tap Franchise
Experience

Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 � 3500 Square Feet

No previous franchise or pub experience necessary. Multi-unit agreements available.


Financing Options

 
Craft Beer Cellar Franchise
The Brass Tap Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Craft Beer Cellar Franchise
The Brass Tap Franchise
Training - On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Support We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed

Number of Employees Required to Run: 10 - 20


Expansion Plans

 
Craft Beer Cellar Franchise
The Brass Tap Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Craft Beer Cellar

Craft Beer Cellar is on a quest to continue contributing to the advancement of the small but mighty, Craft Beer Industry - an industry that has more than doubled in sales in the past 10 years! Must have Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself  750 - 3500 Square Feet of space We have an uber-focus on these markets, currently, but will consider any recommendation Download our Request For Consideration Form Once complete, please email to Andy Klie at the email address below. Please give us a minimum of 72 hours to go over your RFC. We'll be in touch about the best way to proceed and get you our Franchise Disclosure Document. We have great confidence in the team of people that we worked with to make franchising Craft Beer Cellar possible. If you have questions about opening your own Craft Beer Cellar or the process, please feel free to contact Andy Klie at any time. Andy Klie 800.222.3251 [email protected] If you have specific questions about Commercial Real Estate, locations, properties, and / or cities we are currently working on, please contact our Real Estate Guru, David Fatula: [email protected].

About The Brass Tap

The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus: *On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual. *We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action. *When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
Why The Brass Tap? Attractive Unit Level Economics, An Emerging Category, A Unique Vehicle to Start and Grow your Business.

The total investment necessary to begin operation of a The Brass Tap franchised business is $780,925 to $1,318,525. This includes $37,890 that must be paid to the franchisor or its affiliate(s). If you want development rights for Brass Tap Bars, you must pay $31,250 to $46,250 to the franchisor or its affiliate as an initial development fee (which equals the sum of half of the initial franchise fees for 2 Brass Tap Bars on the low end to 5 Brass Tap Bars on the high end).
Veteran Incentives  10% off franchise fee

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