Craft Beer Cellar vs World of Beer Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Craft Beer Cellar vs World of Beer including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Craft Beer Cellar Franchise
World of Beer Franchise
Investment $50,000 - $150,000 $800,000 - $1,100,000
Franchise Fee $20,000 $50,000
Royalty Fee 2% 6%
Advertising Fee - 0.5%Nat'l+1.5%Local
Year Founded 2010 2007
Year Franchised 2013 2009
Term Of Agreement - -
Term Of Agreement - -
Renewal Fee - -


Business Experience Requirements

 
Craft Beer Cellar Franchise
World of Beer Franchise
Experience

Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet

* Liquid Assets Over $200,000 * Net Worth Above $850,000 * Credit Score of 680 or Above * Food and Beverage Industry Experience Preferred * Business Ownership and Employee Management Experience Preferred * Commitment to Protecting and Enhancing the World of Beer Brand Integrity * A Passion for Good Beer


Financing Options

 
Craft Beer Cellar Franchise
World of Beer Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees -/- -/-
Start-up Costs -/- -/-
Equipment -/- -/-
Inventory -/- -/-
Receivables -/- -/-
Payroll -/- -/-

Training & Support

 
Craft Beer Cellar Franchise
World of Beer Franchise
Training -

Prior to the opening of a new tavern, we provide an extensive training program for you and your management team. The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties. In addition to the initial management training program, we send a certified trainer to your tavern to offer hands-on assistance during the opening of your World of Beer. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place.

Support We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever! We are constantly improving and refining every aspect of the business by conducting research in the areas of product development, culinary innovation, information systems, operational methods and techniques, and marketing and advertising. As new business practices are developed and operating efficiencies are discovered, they are shared within the WOB franchise community.
Marketing - -
Operations - -

Expansion Plans

 
Craft Beer Cellar Franchise
World of Beer Franchise
US Expansion Yes Yes
Canada Expansion - -
International Expansion - Yes

Start-Up Costs and Fees Mobile

Investment
Craft Beer Cellar Franchise
$50,000 - $150,000
World of Beer Franchise
$800,000 - $1,100,000
Franchise Fee
Craft Beer Cellar Franchise
$20,000
World of Beer Franchise
$50,000
Royalty Fee
Craft Beer Cellar Franchise
2%
World of Beer Franchise
6%
Advertising Fee
Craft Beer Cellar Franchise
-
World of Beer Franchise
0.5%Nat'l+1.5%Local
Year Founded
Craft Beer Cellar Franchise
2010
World of Beer Franchise
2007
Year Franchised
Craft Beer Cellar Franchise
2013
World of Beer Franchise
2009
Term Of Agreement
Craft Beer Cellar Franchise
-
World of Beer Franchise
-
Renewal Fee
Craft Beer Cellar Franchise
-
World of Beer Franchise
-


Business Experience Requirements

Experience
Craft Beer Cellar Franchise

Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet

World of Beer Franchise

* Liquid Assets Over $200,000 * Net Worth Above $850,000 * Credit Score of 680 or Above * Food and Beverage Industry Experience Preferred * Business Ownership and Employee Management Experience Preferred * Commitment to Protecting and Enhancing the World of Beer Brand Integrity * A Passion for Good Beer


Financing Options

  In-House/3rd Party
Franchise Fees
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-
Start-up Costs
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-
Equipment
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-
Inventory
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-
Receivables
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-
Payroll
Craft Beer Cellar Franchise
-/-
World of Beer Franchise
-/-

Training & Support

Training
Craft Beer Cellar Franchise
-
World of Beer Franchise

Prior to the opening of a new tavern, we provide an extensive training program for you and your management team. The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties. In addition to the initial management training program, we send a certified trainer to your tavern to offer hands-on assistance during the opening of your World of Beer. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place.

Support
Craft Beer Cellar Franchise
We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
World of Beer Franchise
We are constantly improving and refining every aspect of the business by conducting research in the areas of product development, culinary innovation, information systems, operational methods and techniques, and marketing and advertising. As new business practices are developed and operating efficiencies are discovered, they are shared within the WOB franchise community.
Marketing
Craft Beer Cellar Franchise
-
World of Beer Franchise
-
Operations
Craft Beer Cellar Franchise
-
World of Beer Franchise
-

Expansion Plans

US Expansion
Craft Beer Cellar Franchise
Yes
World of Beer Franchise
Yes
Canada Expansion
Craft Beer Cellar Franchise
-
World of Beer Franchise
-
International Expansion
Craft Beer Cellar Franchise
-
World of Beer Franchise
Yes

Company Overviews

About Craft Beer Cellar

Craft Beer Cellar™ is on a quest to continue contributing to the advancement of the small but mighty, Craft Beer Industry — an industry that has more than doubled in sales in the past 10 years! As of June 2012, there were slightly over 2000 Craft Brewers in the United States, with another 250 in planning. The US beer industry is a $96 billion dollar industry, with Craft Beer only making up mere 9% - there's enormous potential for growth in this segment of the beer world! Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 — 3500 Square Feet We have an uber-focus on these markets, currently, but will consider any recommendation . . . 2014: Hartford, CT, New York (City & Northern), Washington, DC & Charlotte, NC 2015: Chicago, IL, Fort Collins, CO, Austin, TX & Atlanta, GA 2016: Santa Rosa & San Diego, CA, & Massachusetts Download our Request For Consideration Form Once complete, please email to Andy Klie at the email address below. Please give us a minimum of 72 hours to go over your RFC. We'll be in touch about the best way to proceed and get you our Federal Disclosure Document. We have great confidence in the team of people that we worked with to make franchising Craft Beer Cellar possible. If you have questions about opening your own Craft Beer Cellar™ or the process, please feel free to contact Andy Klie at any time. Andy Klie 800.222.3251 [email protected] If you have specific questions about Commercial Real Estate, locations, properties, and / or cities we are currently working on, please contact our Real Estate Guru, David Fatula: [email protected]

About World of Beer

In 2007 two best friends opened the World of Beer in the Westchase community of Tampa, FL. Their vision was to create a welcoming place where friends could gather to discover craft beer and swap stories while taking in a game or enjoying live music. Today, World of Beer is leading the unique, exploding cultural phenomenon of Craft Taverns. At our core is, of course, beer. We hunt and gather beers from around the world, offering the best craft variety on the planet to the beer aficionado and casual beer fan alike. Complementing our amazing beer selection is our delicious "tavern fare" menu, craft spirits, and live entertainment all served up by a passionate, insanely knowledgeable staff. The result, a winning concept and a truly golden opportunity. What sets World of Beer Apart? *The Best Selection of Craft Beers. Leveraging national scale and local autonomy we relentlessly hunt and gather global craft beers you simply can't get anywhere else. This same spirit applies to our emerging craft spirits offering. *Insanely Knowledgeable Staff. We attract people passionate about beer all trained through our unparalleled beer school, ensuring every customer as an able guide for their next great beer discovery *Innovative Tavern Fare. A bold collection of innovative dishes and tavern classics geared toward enhancing the flavor of craft beer. Leadership/Support. Our management and support team is loaded with restaurant and franchise professionals. Superior Technology. From superior AV systems, proprietary management systems, and innovative mobile apps, we invest in technology that betters the customer and franchisee experience. Exceptional Unit Economics. An attractive sales-to-investment ratio International Qualifications. Development Fee. Based on Market Size. Area Development. 3 Taverns in 3 years. Franchise Fee. $30,000 USD per location. Royalty Fee. 6.0% of Sales. Marketing Fee. 1.5% of Sales spent in local market. Global Marketing Fund. 0.5%. Investment. The investment required to open each individual location will vary from country to country.