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Updated RecentlySquisito Pizza vs Persona Wood Fired Pizzeria Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Squisito Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $269,000 - $596,900 | $242,650 - $506,600 |
| Franchise Fee | $35,000 | $25,000 - $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 1% -2% | 2% |
| Year Founded | 1998 | 2012 |
| Year Franchised | 2008 | 2014 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | Our initial training program consists of approximately four weeks of classroom and on-site training at one of our affiliate restaurants in Maryland. We request that you and two of your mangers attend training. In addition, we will provide you with one of our trained team members at your site for up to 14 days (to be scheduled around your opening). Your training program is intensive and includes: Recipes and Prep Procedures, Quality and Service Standards, Inventory Procedures, Equipment and Safety, Brand Compliance, Food Safety, and Sanitation and Health Code Compliance. On-The-Job Training: 86 hours Classroom Training: 95 hours | - |
| Support | Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 10 - 15 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Squisito Pizza
Squisito is now offering franchise opportunities throughout the country. Our commitment to quality and family has created a unique franchise opportunity that is both profitable and a joy to own. As with the humble beginnings of the MONTE Restaurant Development Group of Gennaro and Lino DiMeo, Squisito Franchise Enterprises, Inc. began with the partnership of Gennaro and Michele DiMeo in spring of 2008. Michele joined the MONTE Restaurant Development Group to streamline and assist Gennaro with the corporate and Franchise expansion of his fast-casual brand, Squisito NY Style Pizza and Pasta. With this powerful union of conceptual restaurant experience--Gennaro DiMeo, with Michele DiMeo's franchise and executive operations / leadership experience--Squisito Franchise Enterprises began.Squisito has over 15 years of experience in successfully serving up classic, Italian dishes made with the finest, Italian ingredients. The combination of our hand-picked tomatoes from the fields of CA, our authentic family recipes for our sauces, and the brand-quality supremacy of Grande cheese promise the best taste experience to each and every guest in every franchise.
Working with each franchise location as a TEAM, we know we can achieve this goal.
Our franchise provides:
*Limited Competition in Fast-Casual, Italian Space
*Family-Friendly Environment
*Proprietary Sauces and Family Recipes
*Catering and To-Go Offerings
*The Best Italian Food at Family-Friendly Prices
*Extensive Menu
*A Team with Years of Experience in Creating Multiple, Successful Brands
About Persona Wood Fired Pizzeria
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.