Coffee Bean & Tea Leaf vs Tastea Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coffee Bean & Tea Leaf vs Tastea including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coffee Bean & Tea Leaf Franchise
Tastea Franchise
Investment $3,000,000 - $5,000,000$368,300 - $804,500
Franchise Fee N/A$40,000
Royalty Fee --
Advertising Fee --
Year Founded 19632013
Year Franchised 19962014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Coffee Bean & Tea Leaf Franchise
Tastea Franchise
Experience

Sophisticated developers with a proven track record of success, with the experience, capabilities, and resources to grow the brand. Prospective franchisees should have experience in: Multi-unit retail or restaurant operations Franchise operations Commercial real estate

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Financing Options
 
Coffee Bean & Tea Leaf Franchise
Tastea Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Coffee Bean & Tea Leaf Franchise
Tastea Franchise
Training --
Support

We have an integrated supply chain with worldwide distribution capabilities, owning the process from seed to cup. Exclusive and proprietary recipes for beverages, pastries, and cafe meals are created by our product development team who ensures each item is crafted to our premium standards. Our real estate and development team assists in store design, stores specifications and construction. Our support team includes a dedicated Franchise Business Manager for day-to-day operations and ongoing support, as well as franchise trainers and training centers in Los Angeles, Kuala Lumpur and Singapore.

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Marketing

Our marketing team provides collateral, resources and guidance to increase brand visibility and help maintain the integrity of The Coffee Bean & Tea Leaf name while continuing to expand and strengthen the brand around the world.

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Operations --

Expansion Plans
 
Coffee Bean & Tea Leaf Franchise
Tastea Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Coffee Bean & Tea Leaf

Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is known for its premium, handcrafted, flavorful beverages as well as product innovations including having developed The Original Ice Blended coffee beverage. Stores can be found worldwide in markets such as California, Arizona, Nevada, China, India, Korea, Singapore, Malaysia, Philippines, Indonesia, Israel, Egypt, UAE, Qatar, and Mexico - and continue to expand rapidly.

 RETAIL Formats

Traditional Retail

Traditional street side locations and shopping malls represent the majority of The Coffee Bean & Tea Leaf cafes worldwide. Our retail design offers a modern, contemporary look coupled with a highly efficient back-of-house configuration. We have proven to be successful in locations big and small around the world.

Non-Traditional Retail
AIRPORTS
The Coffee Bean & Tea Leaf has over 40 airport locations around the world. We offer the traveler a premium specialty coffee and tea experience wherever they may be, and successfully operate both in-line and free-standing cafes in the airport and travel channels.
UNIVERSITY CAMPUSES
We have a growing number of locations on University Campuses. The Coffee Bean & Tea Leaf provides an environment for students and staff to work and socialize while enjoying our beverage and food offering.
MILITARY BASES
On Military Bases, We are proud to serve members of the United States military and their families.
STORE IN STORE
The Coffee Bean & Tea Leaf offers grocery shoppers Store in Store cafes and kiosks that provide our world class beverages as well as retail products available on grocery store shelves across the United States. For inquiries regarding wholesale distribution, please visit the For Business section of our website.
HOTELS & CASINOS

The Coffee Bean & Tea Leaf is also featured in some of the leading Hotel and Casino properties worldwide. Our scalable retail footprint allows us to deliver a premium Beverage and Food option for fine Hotel and Casino properties.

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#11 on Franchise Rankings.com

About Tastea

"Tastea
The Tastea dream is a reality. We continue to push the envelope with new drinks and flavors -- constantly creating and searching for new ways to make people smile. But at the same time, we still serve the classics that so many of our customers love, from Thai Iced Tea to Green Milk to Taro Milk Tea and more. The center of the Tastea experience is our unique tea bar, where customers can hang out with friends and make some new ones, all while enjoying the most refreshing treat around.

Under the Single Tastea Tea Bar Program, you will sign a Franchise Agreement to operate a single Tastea Tea Bar. The franchisor estimates your total initial investment to begin operations of a single Tastea Tea Bar will range from approximately $368,300 to $654,500. Included in the estimate is $74,500 to $80,500 that must be paid to the franchisor or their affiliate which is comprised of the Initial Franchise Fee of $40,000 and $34,500 to $40,500 in fees and expenditures.
Under the Area Development Program, the franchisor assigns a defined area within which you must develop and operate a minimum of three Tastea Tea Bars within a specified period of time. If you sign an Area Development Agreement, the franchisor estimates your total initial investment will range from $428,300 to $804,500. Included in the estimate is $134,500 to $230,500 that you must pay to the franchisor or their affiliate which is comprised of the Development Fee of $100,000 (for 3 units) to $190,000 (for 6 units) and $34,500 to $40,500 in fees and expenditures for your first Tastea Tea Bar unit.