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Updated RecentlyThe Brass Tap vs Waters Edge Wineries Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Brass Tap vs Waters Edge Wineries including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $780,925 - $1,318,525 | $269,674 - $769,760 |
| Franchise Fee | $37,500 | $50,000 |
| Royalty Fee | 4% | 5% +$200/mo. |
| Advertising Fee | 1.5% | 2% |
| Year Founded | 2008 | 2004 |
| Year Franchised | 2010 | 2012 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | No previous franchise or pub experience necessary. Multi-unit agreements available. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/- | -/- |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store | You will receive comprehensive training from us.We will provide you with pre-opening training courses, both hands-on and classroom based, to help you prepare for opening for business. We’ll also provide training and documentation on how to run our micro-winery tank system. On-The-Job Training: 1 week Classroom Training: 1 week Additional Training: Via Webinar |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Ongoing support and refresher training as needed. And, you’ll have access to confidential operational documents and manuals to help guide your daily winery business functions efficiently. Our team of experts will provide on-going support to ensure the success of your business. Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app | Getting to know your market - we offer tools and guidance to help know more about the demographics in your market versus our benchmarks. You may want to start to look for spaces that are appropriate for our model, and get an idea on market rents. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 5 |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The Brass Tap
The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus:
*On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual.
*We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action.
*When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
Why The Brass Tap?
Attractive Unit Level Economics,
An Emerging Category,
A Unique Vehicle to Start and Grow your Business.
The total investment necessary to begin operation of a The Brass Tap
franchised business is $780,925 to $1,318,525. This includes $37,890
that must be paid to the franchisor or its affiliate(s). If you want
development rights for Brass Tap Bars, you must pay $31,250 to $46,250
to the franchisor or its affiliate as an initial development fee (which
equals the sum of half of the initial franchise fees for 2 Brass Tap
Bars on the low end to 5 Brass Tap Bars on the high end).
Veteran Incentives 10% off franchise fee
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About Waters Edge Wineries
In 2012, Waters Edge Wineries was created to focus on a single brand
name. Our philosophy is focused on helping people learn about the
amazing world of wine and remove the barriers that keep people from
enjoying wine on a regular basis.
Our franchise helps people start up complete wineries in a retail space
that ranges from 2, 500 - 4, 000 square feet. Think of it as a
"micro-winery.”
The difference between a Waters Edge Winery and a traditional winery
is that we do not grow or crush the grapes - we outsource those
functions to a global network of vineyards and growers. This lowers the
cost of ownership, and removes the biggest risk associated with most
wineries.
Actual wine production is done onsite. A Waters Edge Winery® makes
several wines that are exclusive to our winery locations. We make many
of the popular varietals, including Merlots, Cabs and Chardonnays. We
also make some harder-to-find wines such as Barolos, Gewurztraminers,
Pinotages, Petit Verdot and Ports. We source grapes globally that will
allow you to make over 50 different kinds of wine using grapes from the
best grape growing regions in the world. Places such as California,
Italy, France, New Zealand, Chile and Germany.
We also offer a lineup of wines that are found nowhere else and add
to the spectrum of tastes for our guests. These include fun wines such
as our popular Peach Apricot Chardonnay and Cranberry Malbec. These
wines are easy for nearly everyone to enjoy - low in alcohol and
slightly off-dry.
We believe that wine is meant to go with food. And our guests will
linger in our wineries longer if they have food readily available. Waters Edge has a partnership with Boar’s Head Brands to offer a light
menu which includes tapas, Panini-style sandwiches, flatbread pizzas,
artisan cheeses and fruits, as well as delicious desserts.
Seeking new franchise units in the following regions/states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Delaware, Florida, Hawaii, Iowa, Illinois, Indiana, Kansas, Kentucky, Massachusetts, Maryland, Maine, Michigan, Missouri, Montana, North Carolina, North Dakota, New Hampshire, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Vermont, Washington, Wisconsin and Wyoming
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Delaware, Florida, Hawaii, Iowa, Illinois, Indiana, Kansas, Kentucky, Massachusetts, Maryland, Maine, Michigan, Missouri, Montana, North Carolina, North Dakota, New Hampshire, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Vermont, Washington, Wisconsin and Wyoming