Centerstone vs Home2 Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Centerstone vs Home2 Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Centerstone Franchise
Home2 Suites Franchise
Investment $47,149 - $8,728,147$9,102,300 - $17,456,500
Franchise Fee $17,000$75,000
Royalty Fee 2%5%
Advertising Fee 2%3.5%
Year Founded 20122008
Year Franchised 20122009
Term Of Agreement as low as 3 years22 years
Term Of Agreement as low as 3 years22 years
Renewal Fee -Same as initial fee


Business Experience Requirements

 
Centerstone Franchise
Home2 Suites Franchise
Experience --

Financing Options

 
Centerstone Franchise
Home2 Suites Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Centerstone Franchise
Home2 Suites Franchise
Training -On-The-Job Training: 1 hour Classroom Training: Varies
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Number of Employees Required to Run: 30

Expansion Plans

 
Centerstone Franchise
Home2 Suites Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion -No

Company Overviews

About Centerstone

At Centerstone we offer 3 concepts: Centerstone Inns & Suites Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms. A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms. Centerstone Hotel A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more. Centerstone Plaza Hotel A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience. Franchise Terms Application Fee: $2,000 Initial Fee: $12,000 Royalty & Marketing Fees: 3% Gross Room Revenue Annual Conference Fee: $499 The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.

The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business is between $3,482,149 and $8,728,147 for a newly constructed hotel. This includes between $42,999 and $67,997 that must be paid to the franchisor or its affiliates.
The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business conversion of an existing hotel is between $47,149 and $1,648,147. This includes between $35,999 and $67,997 that must be paid to the franchisor or its affiliates(s).

About Home2 Suites

Home2 Suites by Hilton, one of the fastest-growing brands in the history of Hilton, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments.

The total investment necessary to begin operation of a newly constructed 107 suite Home2 Suites by Hilton hotel, excluding real property, is $9,111,295 to $17,474,775, including up to $236,995 that must be paid to the franchisor or their affiliates.

Veteran Incentives  Varies
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