Centerstone vs Best Western Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Centerstone vs Best Western including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$47,149 - $8,728,147 | $50,505 - $24,773,188 |
Franchise Fee |
$17,000 | $45,000 - $60,000 |
Royalty Fee |
2% | - |
Advertising Fee |
2% | - |
Year Founded |
2012 | 1946 |
Year Franchised |
2012 | 1957 |
Term Of Agreement |
as low as 3 years | - |
Term Of Agreement |
as low as 3 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | - |
Support |
- | - |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About Centerstone
At Centerstone we offer 3 concepts:
Centerstone Inns & Suites
Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms.
A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms.
Centerstone Hotel
A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more.
Centerstone Plaza Hotel
A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience.
Franchise Terms
Application Fee: $2,000
Initial Fee: $12,000
Royalty & Marketing Fees: 3% Gross Room Revenue
Annual Conference Fee: $499
The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.
The total investment necessary to begin operation of a Centerstone
Lodging Facility franchised business is between $3,482,149 and
$8,728,147 for a newly constructed hotel. This includes between $42,999
and $67,997 that must be paid to the franchisor or its affiliates.
The
total investment necessary to begin operation of a Centerstone Lodging
Facility franchised business conversion of an existing hotel is between
$47,149 and $1,648,147. This includes between $35,999 and $67,997 that
must be paid to the franchisor or its affiliates(s).
About Best Western
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio franchises.
The total investment necessary to begin operation of a 75-room Best Western hotel is $5,080,050 - $9,589,538 (for new construction) and
$505,050 - $1,939,539 (for a conversion), which includes $69,350 -
$143,438 that must be paid to the franchisor or their affiliate; the
total investment necessary to begin operation of a 90-room
Best Western
Plus hotel is $6,433,050 - $10,397,788 (for new construction) and
$608,050 - $2,406,288 (for a conversion), which includes $72,350 -
$147,188 that must be paid to the franchisor or their affiliate; the
total investment necessary to begin operation of a 120-room Best Western
Premier hotel is $13,944,450 - $24,773,188 (for new construction) and
$869,450 - $5,673,188 (for a conversion), which includes $78,350 -
$154,688 that must be paid to the franchisor or their affiliate; the
total investment necessary to begin operation of a 100-room Executive
Residency by Best Western hotel is $6,573,050 - $11,949,788 (for new
construction) and $648,050 - $3,149,788 (for a conversion), which
includes $74,350 - $149,688 that must be paid to the franchisor or their
affiliate; the total investment necessary to begin operation of a
100-room dual brand hotel (e.g., Best Western Plus and Executive
Residency by Best Western) is $6,751,750 - $12,065,838 (for new
construction) and $726,750 - $3,370,838 (for a conversion), which
includes $109,350 - $193,438 that must be paid to the franchisor or
their affiliate; the total investment necessary to begin operation of a
110-room Vīb hotel as is $9,817,150 - $14,354,988 (for new construction)
and $1,392,150 - $3,804,988 (for a conversion), which includes $76,350 -
$152,188 that must be paid to the franchisor or their affiliate; the
total investment necessary to begin operation of an 80-room GLō hotel is
$7,354,750 - $9,821,488 (for new construction) and $1,129,750 -
$2,771,488 (for a conversion), which includes $70,350 - $144,688 that
must be paid to the franchisor or their affiliate; the total investment
necessary to begin operation of a 90-room Aiden hotel is $6,494,750 -
$10,467,988 (for new construction) and $669,750 - $2,467,988 (for a
conversion), which includes $72,350 - $147,188 that must be paid to the
franchisor or their affiliate; and, the total investment necessary to
begin operation of a 120-room Sadie hotel is $13,924,750 - $24,749,488
(for new construction) and $845,750 - $5,649,488 (for a conversion),
which includes $78,350 - $154,688 that must be paid to the franchisor or
their affiliate.