Centerstone vs Atwell Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Centerstone vs Atwell Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Centerstone Franchise
Atwell Suites Franchise
Investment $47,149 - $8,728,147$8,820,308 - $12,387,352
Franchise Fee $17,000N/A
Royalty Fee 2%5%
Advertising Fee 2%-
Year Founded 2012-
Year Franchised 2012-
Term Of Agreement as low as 3 years-
Term Of Agreement as low as 3 years-
Renewal Fee --


Business Experience Requirements

 
Centerstone Franchise
Atwell Suites Franchise
Experience --

Financing Options

 
Centerstone Franchise
Atwell Suites Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Centerstone Franchise
Atwell Suites Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Centerstone Franchise
Atwell Suites Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Centerstone

At Centerstone we offer 3 concepts: Centerstone Inns & Suites Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms. A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms. Centerstone Hotel A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more. Centerstone Plaza Hotel A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience. Franchise Terms Application Fee: $2,000 Initial Fee: $12,000 Royalty & Marketing Fees: 3% Gross Room Revenue Annual Conference Fee: $499 The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.

The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business is between $3,482,149 and $8,728,147 for a newly constructed hotel. This includes between $42,999 and $67,997 that must be paid to the franchisor or its affiliates.
The total investment necessary to begin operation of a Centerstone Lodging Facility franchised business conversion of an existing hotel is between $47,149 and $1,648,147. This includes between $35,999 and $67,997 that must be paid to the franchisor or its affiliates(s).

About Atwell Suites

Atwell Suites™ is a new upper-midscale, all-suites hotel brand that brings inspiration to every journey.


The approximate total investment necessary to begin operation of a typical 96-room Atwell Suites hotel, excluding land costs and and other matters, ranges from $8,820,308 to $12,387,352 ($91,878 to $129,035 per guest room) or more, including between $132,710 to $157,895 or more that must be paid to the franchisor or an affiliate.