Country Comfort vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Country Comfort vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Country Comfort Franchise
Trademark Collection Hotel Franchise
Investment $2,000,000 - $10,000,000$198,558 - $12,854,531
Franchise Fee N/AN/A
Royalty Fee --
Advertising Fee --
Year Founded 19862017
Year Franchised 20132017
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Country Comfort Franchise
Trademark Collection Hotel Franchise
Experience

Whilst the Country Comfort Franchise system welcomes all types of professionals, having experience in operating upper midscale Franchise hotels is advantageous. No matter whether you are a hotel owner, an investor looking to diversify your portfolio or an entrepreneur seeking a new challenge, Country Comfort will work with you to build a sustainable, profitable partnership that delivers mutual success.

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Financing Options
 
Country Comfort Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Country Comfort Franchise
Trademark Collection Hotel Franchise
Training

Once you become a Franchisee with Country Comfort, you will take part in our diligent and comprehensive pre-opening training programme that will assist you to feel comfortable with your Country Comfort Franchise business. This will include help with your business strategies including Sales & Marketing plans and people development.

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Support --
Marketing --
Operations --

Expansion Plans
 
Country Comfort Franchise
Trademark Collection Hotel Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion YesYes

Company Overviews

About Country Comfort

Why Country Comfort Franchise? You will benefit from a team of dynamic and committed professionals that are passionate about creating successful Franchisees. We understand how challenging developing a Franchise can be and our dedicated Franchising team will provide you with a supportive, personalised and caring relationship. We will provide you with clear brand guidelines and visual brand elements that will assist to build your Country Comfort Hotel(s) consistently and effectively. It does not end there. You will also benefit from Country Comfort on-going personalised support and training initiatives, which will allow you to continuously fine-tune your Franchise for peak performance. At Country Comfort, we are focused on providing you with a new and compelling option. We are committed to assisting you to capitalise on market opportunities as well as maximise your investment. Types of FranchiseesCountry Comfort Hotels offers two types of Franchise Relationships: Area Development Franchisee Single Unit Development Franchisee To develop a minimum of three Country Comfort Hotels, we require that a potential Franchisee has a minimum of US$7.5 million in capital available or access to adequate financing.

About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).