Browns Socialhouse vs Shingle Inn Cafes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Browns Socialhouse vs Shingle Inn Cafes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Browns Socialhouse Franchise
Shingle Inn Cafes Franchise
Investment $2,000,000 - $2,500,000$250,001 - $450,000
Franchise Fee $50,000N/A
Royalty Fee 6%-
Advertising Fee --
Year Founded -1975
Year Franchised -2009
Term Of Agreement -5 years
Term Of Agreement -5 years
Renewal Fee --


Business Experience Requirements
 
Browns Socialhouse Franchise
Shingle Inn Cafes Franchise
Experience

A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

Previous experience in operating a cafe is an advantage, but not a necessity in owning a Shingle Inn Cafe. Our experienced personnel will provide comprehensive training in cafe management, ordering, rostering, customer service and marketing during our six week pre-opening training program. You will also receive ongoing support and regular visits from your assigned Area Manager.

Financing Options
 
Browns Socialhouse Franchise
Shingle Inn Cafes Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Browns Socialhouse Franchise
Shingle Inn Cafes Franchise
Training -6 week pre-opening franchisee training program. The initial weeks will consist of meeting key personnel and undertaking training across all facets of the business, including business management, customer service and sales, health and safety, and marketing. Training will also include planning your opening marketing promotions with the help of our experienced marketing team. Following this you'll undertake a minimum of four weeks training in-store. In this environment you will gain essential experience in the hands-on operation of a Shingle Inn cafe. In-store training provides you with a comprehensive insight into all facets of the business, including product knowledge, customer service skills, food and beverage preparation, store presentation, as well as in-store systems and training. You will also complete our Barista Training Program during this time.
Support --
Marketing --
Operations -The average cafe has two full time Supervisors, up to 3 casual barista's (working different times), and 2 casual Kitchen Specialists. Further to this approximately 7 wait (table) staff, all casual , in a mix of seniors and juniors. Normally you would establish a pool of 10 to 12 casual wait staff to choose from for any given shift.

Expansion Plans
 
Browns Socialhouse Franchise
Shingle Inn Cafes Franchise
US Expansion Yes-
Canada Expansion Yes-
International Expansion -Yes

Company Overviews

About Browns Socialhouse

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.

About Shingle Inn Cafes

Shingle Inn offers aspiring franchisees with a passion for hospitality the opportunity to own an exceptional boutique cafe and be part of a network that has been delighting generations of customers since 1936. The Shingle Inn experience starts the moment customers enter our cafes. Luxurious high-back chairs, warm rich colours and decorative lamps together with our signature range of decadent cakes, coffee and delicious menu choices has helped us establish a renowned boutique cafe brand that is well-known for its exceptional customer service. Supported by our proven business system, these elements provide a strong foundation for your success. Our menu is regularly updated to ensure we are delighting our customers with an exceptional dining experience. Our products are baked and delivered daily to each cafe to ensure freshness and continuity and most importantly, allowing you to concentrate on creating memorable customer experiences in-store. If you share our passion for exceptional customer experiences, join the Shingle Inn family and embrace the tradition that has become part of the quintessential Shingle Inn Cafe experience - it's the reason a special occasion shared at a Shingle Inn Cafe is carried through from one generation to the next.Shingle Inn currently operates across Queensland, New South Wales, Victoria, ACT and Western Australia with expansion plans for New Zealand.Shingle Inn is unsurpassed in today's cafe culture for a number of reasons: 1. Brand Our iconic brand has a unique identity within the cafe market. 2. Systems and support Our long history and reputable store network is evidence of our established support and systems 3. Products Our superior quality products and delicious coffee made by expertly trained baristas is unrivalled. 4. Family culture Our ongoing commitment to exceeding customers expectations in-store extends to the relationships we like to cultivate with all our stakeholders.