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Below is an in-depth analysis and side-by-side comparison of Toppers Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $292,146 - $530,652 | $336,500 - $608,000 |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5.5% | 1.5K/mo |
Advertising Fee | 3% | Up to 1% |
Year Founded | 1991 | 1996 |
Year Franchised | 2000 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Single Unit: Liquidity: $150,000 Net Worth: $400,000 Multi-Unit (3-5 units): Liquidity: $300,000-$500,000 Net Worth: $750,000-$1,000,000 To open a Toppers franchise, you must have what it takes to make the initial investment or partner with someone who does. Those who qualify may be eligible for a reduced initial franchise fee through our association with the VetFran program. Average Square Footage: 1,200-1,800 sq ft (1,500 is optimal) Our flexible footprint makes finding a spot to locate extra easy, whether it's an endcap, in-line or freestanding location. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | 30 days at a Training Store in person and hands-on Training and Marketing teams on-site prior/during/after opening On-The-Job Training: 188 hours Classroom Training: 18 hours | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Franchise Business Leader support Corporate HQ team support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations | We work on an owner/operator franchise system where at least one partner must be involved full-time in day-to-day operations. You won't be able to resist anyway. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | Yes |
International Expansion | - | - |
In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers Pizza takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made-from-scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings such as French fried onions, oven-roasted tomatoes, mac 'n cheese and tater tots. Toppers Pizza's claim to fame comes in the form of Topperstix, arguably the planet's most addictively delicious cheesy breadstix. The Toppers Pizza empire encompasses over 60 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2014, Entrepreneur Magazine ranked Toppers Pizza as one of the top 500 franchises in the U.S and QSR Magazine listed the company as one of the year's Best Franchise Deals. In 2013, Nation's Restaurant News declared the Toppers Pizza brand as one of the 50 breakout chains of the year and Toppers Pizza received a No. 58 spot in Pizza Today's top 100 pizza companies.
Seeking new franchise units in Iowa, Illinois, Indiana, Minnesota and Wisconsin