Tin Drum Asia Cafe vs Pokeworks Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Tin Drum Asia Cafe vs Pokeworks including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Tin Drum Asia Cafe Franchise
Pokeworks Franchise
Investment $400,800 - $617,250$263,000 - $1,968,000
Franchise Fee $49,000 - $99,000$25,000 - $35,000
Royalty Fee 6%6%
Advertising Fee 1.5%1.5%
Year Founded 20032015
Year Franchised 02016
Term Of Agreement --
Term Of Agreement --
Renewal Fee 50% of franchise fee-


Business Experience Requirements
 
Tin Drum Asia Cafe Franchise
Pokeworks Franchise
Experience --

Financing Options
 
Tin Drum Asia Cafe Franchise
Pokeworks Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Tin Drum Asia Cafe Franchise
Pokeworks Franchise
Training -On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At training center
Support -Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations

We prefer to be located in lifestyle centers or mixed-use developments with lots of foot traffic and a good mix of other national and local tenants. We will also consider well-positioned neighborhood shopping centers; urban/downtown locations with strong daytime population and foot traffic; and areas near college and university campuses.

Absentee Ownership Allowed Number of Employees Required to Run: 12

Expansion Plans
 
Tin Drum Asia Cafe Franchise
Pokeworks Franchise
US Expansion NoYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Tin Drum Asia Cafe

Founded in 2003, Tin Drum was created to reflect the bustling street-side cafes found throughout Asia. With the limited service operating model of fast casual and the dining experience of full casual, Tin Drum Asia Cafe is setting a new standard for the Fast Casual Dining franchise model. We call it "Fresh Casual." Our menu carries bold and broad flavor profiles; all food is cooked fresh to order in an open kitchen; the food is delivered to the guest at their table rather than being picked up at a counter; all this taking place in an environment with an elevated decor meant to evoke a bustling Asian street market.
 
10% discount for veterans off initial franchise fee

About Pokeworks

Pokéworks is a ground-breaking, healthy fast-casual restaurant concept that began on a rainy day in December of 2015 in a tiny location in Midtown Manhattan.  Today, it has grown into one of the largest and fastest growing poke brands in the nation and one we can proudly say is anchored almost entirely with multi-unit institutional franchisees.
Pokéworks was born on that quiet Winter day with a trickle of curious New Yorkers that wondered in to experience poke for the first time.  Weeks later, hundreds stood in line outside our tiny restaurant willing to wait 45 minutes or more to build their own poke burrito or bowl.  While more than 700 New Yorkers were enjoying our poke per day, our ground breaking “The ‘Sushi Burrito’ has hit NYC and its amazing” video went viral and received more than 42 million views. As a result, Pokéworks quickly became known worldwide as one of the leading poke franchise brands.

Media consensus is that Pokéworks’ extraordinary consumer appeal is fueled by the exceptional quality, efficiency and affordability of our healthy chef-driven menu.  Restaurateurs on the other hand marvel at our easy to execute menu as well as the simplicity of our kitchens with no hood, no deep frying and no in-ground grease trap requirement. While growing quickly with experienced multi-unit franchisees, Pokéworks has joined forces with Toridoll Holdings Corporation. The agreement with the $1.6 billion publicly traded restaurant giant (TYO: 3397) was specifically designed by both parties to leverage Toridoll’s considerable expertise in global brand development while allowing Pokéworks to maintain its successful founder-led focus and control. Our goal is to further solidify Pokéworks’ high-quality and affordable brand as the leader in the fast-growing poke segment world-wide.

The total investment necessary to begin operation of a Pokéworks franchised restaurant ranges between $263,000 to $661,000. This includes $35,000 that must be paid to the franchisor or its affiliates. If you enter into a Multiple Unit Development Agreement, you must commit to develop at least three restaurants for which the total investment necessary ranges between $774,000 to $1,968,000. This includes $90,000 that must be paid to the franchisor or its affiliates. The initial fee for each additional restaurant you commit to develop is $25,000.
Veteran Incentives  10% off franchise fee
#272 in Franchise 500 for 2021.   Not in Franchise 500 for 2020.