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Updated RecentlyFarm Stores vs RaceTrac Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Farm Stores vs RaceTrac including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $230,000 - $571,700 | $1,000,000 - $1,400,000 |
| Franchise Fee | $25,000 | $25,000 |
| Royalty Fee | 5% | 3.5% |
| Advertising Fee | 1% | 1.5% |
| Year Founded | 1957 | 1934 |
| Year Franchised | 2015 | 1934 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *Previous Business or Managerial Experience *Good people Skills *Retail Experience *Ability to follow a proven system *Your fundability factor | The company is seeking qualified candidates to bring their talents to its growing brand. RaceTrac franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Finally, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location, and equipment costs. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | We offer comprehensive onsite training and support. Building up to your Grand Opening, we’ll teach you and your employees everything you need to know to successfully operate your store. After the Grand Opening, you’ll always have ongoing support to help you run your business efficiently. On-The-Job Training: 18 hours Classroom Training: 40 hours | As a franchisee, RaceTrac will provide you with all of the tools necessary to run a RaceTrac store, including a comprehensive training program and our proven experience in marketing, operations and merchandising. RaceTrac’s training team will provide new franchisees an extensive training program that consists of classroom and in-store instruction. Our comprehensive training will teach you how to deliver great service to guests who come to your modern, convenient store for quality food offers and wide product selection. |
| Support | We'll help you decide if opening a new location or buying an existing Farm Stores is right for you. From there, we'll help you iron out all of the specifics, including zoning details, so you can move forward in the right direction. Training & Support. Research & Development. Distribution. Marketing & New Customer Acquisition. Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations | The RaceTrac operations team will begin supporting you immediately. The local regional team will support the franchisee with their intimate knowledge of Central Florida and business operations. This regional support includes a direct relationship with one of our dedicated Operations Supervisors. RaceTrac will also provide the franchisee with store opening support to assist with re-opening activities and make sure they get off to a great start as a RaceTrac franchisee. |
| Marketing | We are developing a marketing program that uses state-of-the-art technologies such as blogs, web presence, targeted research, and social media to generate sales and acquire new customers. We handle all of the web promotions and marketing so franchisees can focus on the day-to-day operations. Co-op Advertising | - |
| Operations | We would prefer that our single-unit franchisees are hands-on owner operators. However, we understand that, especially in a multi-unit scenario, other managers will be required. We just ask that these managers exhibit the same level of hands-on dedication that an owner would. Farm Stores headquarters will train your managers according to our standards. Absentee Ownership Allowed Number of Employees Required to Run: 6 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Farm Stores
Even if you didn't grow up loving the iconic Farm Stores brand, we'll show you how much there is to love about the ground-floor Farm Stores franchise opportunity. We say "ground-floor" because although Farm Stores has been around since 1957, this is the first time the franchise opportunity is being offered. In other words, your timing is fantastic!
If you're intrigued by the customer loyalty, brand recognition, quality and convenience of this ground-floor franchise opportunity, let us tell you more about what makes our franchise different.
At the end of the day, Farm Stores sells something that no one in the world has enough of: TIME.
We make life easier and more convenient for busy families and that's something that will never go out of style. In fact, our model has been relevant for more than 60 years - and we're just getting started.
Here are just a few of the advances we're making to help our franchisees succeed well into the future:
*Video Wall Marketing Technology
*Loyalty & Rewards Programs
*Text & Email Marketing Services
*Online Ordering & Mobile Payment
*iPhone and Android Apps
*"Green" Technology and Best Practices
*Fully Integrated Cloud-based POS System
*Local Support (Area Developer)
*National Distribution & Purchasing Power
*Upgraded Equipment for Fast, Quality Production
As our customers' needs continue to evolve, so too will we. You can guarantee that if something comes along that makes our process easier or more efficient, we will make the investment. In fact, that's one of the great things about being a Farm Stores franchisee:
you have a built-in R&D department working for you year-round.