Happy's Pizza vs Persona Wood Fired Pizzeria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Happy's Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Happy's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Investment $336,500 - $608,000$242,650 - $506,600
Franchise Fee $35,000$25,000 - $35,000
Royalty Fee 1.5K/mo6%
Advertising Fee Up to 1%2%
Year Founded 19962012
Year Franchised 20072014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Happy's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Experience --

Financing Options
 
Happy's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Happy's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Training

While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates.

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Support

Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet.

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Marketing

We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence.

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Operations --

Expansion Plans
 
Happy's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
US Expansion Yes-
Canada Expansion Yes-
International Expansion --

Company Overviews

About Happy's Pizza

On a busy corner in Detroit, the first Happy's Pizza opened its doors. Not only was the pizza a hit, our barbeque ribs, fried chicken and seafood created a huge demand. Almost immediately, Happy's Pizza's popped up every 6 miles from each other in Detroit and we didn't stop there. We are now delivering more than just great pizza all over Michigan, Ohio, Indiana, San Diego and Las Vegas. When customers think of Happy's Pizza a few things come to mind. These include: Only the freshest high-quality ingredients being used to prepare their final dining selection. Finding a delicious dining option for each member of their family! Fresh in-house dough, sauces, ribs and other products made each day. Happy's Pizza's commitment to superior customer services standards. Our classic Happy's Pizza restaurant design has become an icon throughout the Midwest. Happy's prototypical exterior conveys an image of quality and consistency. Decorated in granite, ceramic tile and neon, the interior works hard to extend the brand. Our construction department assists with floor plans, site elevations, sign and kitchen equipment packages.
 
Happy's Pizza boasts not only a huge menu selection but also unbeatable prices. With promotion-oriented materials and programs for all our franchisees, backed by comprehensive operations, proprietary training, demographic research and shrewd business strategy, our franchisees enjoy an unparalleled level of support as they grow their own business - and dough - from the ground up!

About Persona Wood Fired Pizzeria

Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.