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Updated RecentlyHappy's Pizza vs MidiCi The Neapolitan Pizza Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy's Pizza vs MidiCi The Neapolitan Pizza Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $336,500 - $608,000 | $611,616 - $752,948 |
| Franchise Fee | $35,000 | $46,000 |
| Royalty Fee | 1.5K/mo | - |
| Advertising Fee | Up to 1% | - |
| Year Founded | 1996 | - |
| Year Franchised | 2007 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Helpful skills include management of personnel, guest service and bookkeeping. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. | Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters |
| Support | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. | MidiCi The Neapolitan Pizza Company provides the following support for franchisees: Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters 10 days of opening support PR and Grand Opening support Ongoing field visits Franchisor support from a team of 100 people at our Global Headquarters |
| Marketing | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | - | Yes |
Company Overviews
About Happy's Pizza
About MidiCi The Neapolitan Pizza Company
MidiCi The Neapolitan Pizza Company is a fast-fine pizza franchise that brings friends together. We opened our first restaurant to great fanfare in Los Angeles in 2015; we plan to open 50 by the end of 2017, and we aim to open 1,000 locations within 20 years. Why are we confident? Because people love pizza, they love personalization, and they love quality. But even more than that, they love spending time with one another.
MidiCi, pronounced Mee-Dee-Chee means "You Tell Me" in Italian. We offer fully personalized pizzas baked-to-order in a traditional wood-fired brick oven made from the stones of Naples. Staying true to its Neapolitan roots, the pizza dough is created with only four fine ingredients - double zero and Neapolitan flour, sea salt, pure water and yeast. Garnishes are derived from authentic crushed GMO-free Neapolitan tomatoes, "white gold” mozzarella di buffala and Italian cold-pressed extra virgin olive oil. MidiCi also serves hand-tossed salads, small bites, desserts including Nutella® pizza, coffee, beer and wine.