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Updated RecentlyPickUp USA Fitness vs The Max Challenge Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of PickUp USA Fitness vs The Max Challenge including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $533,266 - $1,150,054 | $131,868 - $280,592 |
| Franchise Fee | $45,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 1% - 2% | 2% |
| Year Founded | 2011 | 2011 |
| Year Franchised | 2016 | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | While not required, a passion for fitness and basketball is a huge plus! Owning a fitness club is a tremendous opportunity to build a business doing something you love. To get started, franchise candidates, either individually or cumulatively amongst a group of investors, should have a minimum of $150,000 in liquid capital and $300,000 in net worth. This gives a new franchisee the base financials to attempt to obtain necessary bank financing to be properly capitalized to launch a PickUp USA. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | * Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training |
| Support | PickUp USA provides comprehensive support from the day you sign your franchise agreement. * Pre-Open Support * Grand Opening Support * Ongoing Support o Assistance with site-selection, club layout, design & construction o Comprehensive 8 day training o On-site guidance for 5 days from our corporate team o Support with marketing, sales and operations o Continuous, on-site, telephone and email support will be with you during your entire journey o Your success is our success! | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | We require an owner/operator Approximately 10 staff are needed to run a PickUp USA Fitness club. | Absentee Ownership Allowed Number of Employees Required to Run: 2 |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About PickUp USA Fitness
PickUp USA Fitness clubs are full-service, basketball-focused gyms. Our clubs offer: group & private basketball training, officiated games of pickup basketball, full weight & cardio rooms, retail merchandise, lounges, and much more! We started our unique fitness concept in 2011, and spent 5 years refining our product, processes, and brand before franchising in 2016.
Limitless Opportunity
* In 2014, total US health club revenues increased 7.4% to $24.2 billion with 54.1 million Americans belonging to at least one health club nationwide (IHRSA data)
* Over 23 million people/year participate in basketball activities in the US (Statista data)
* PickUp USA Fitness is the only basketball-focused fitness club operating in the US, and generates revenue from 4 diverse channels:
o Membership Dues
o Private Training Packages
o Merchandise Sales
o Private Court Rental Fees
Streamlined Operating Model
- Plug- and-play, refined and simple operating model
- Less than 10 total employees needed to run a PickUp USA
- Passionate staff that love fitness and basketball are naturally attracted to PickUp USA
- Polished marketing, sales, and operating processes allow your gym to operate seamlessly 365 days/year
- Established relationships with reputable suppliers and vendors:
- Gatorade
- SportCourt
- Wilson Basketball
- StarTrac
- ClaytonKendall
- Minimal inventory management with simple processes for ease of operating
- Bottom-line: A polished operating system allows you to have fun, interact with customers, and grow your business!
About The Max Challenge
THE MAX Challenge gives our Franchise Owners the opportunity to make an incredible financial return on their investment while truly making a difference in the lives of their members and the community. Enjoy comprehensive guidance and strong ongoing support as you start on your path to fitness franchise ownership.