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Updated RecentlyMakerKids vs Ivybrook Academy Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of MakerKids vs Ivybrook Academy including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $152,750 - $399,000 | $310,700 - $440,200 |
| Franchise Fee | $30,000 | $50,000 |
| Royalty Fee | 8% | 6% |
| Advertising Fee | 3% | 1% |
| Year Founded | 2013 | 2007 |
| Year Franchised | 2018 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - Passion for working with kids - Thirst for knowledge - Glass half full mindset (60% optimist, 40% realist) - An Excellent Credit History - Leadership Skills - A Desire to Succeed - A Desire to Make A Difference - No past bankruptcies - No past criminal record - Willing to get out there and make sales - Persistence - Desire to listen, share and be compliant - Being happy is more important to you than being right - Customer-oriented Wait, I don’t know how to teach STEM! - Don’t worry. If you don’t have a teaching background, you can still excel as a MakerKids franchisee. In fact, the backgrounds of our ideal franchisees vary greatly – from engineers and accountants to teachers and homemakers, and everything in between. MakerKids franchise training was designed to level the playing field. We teach you all that you need to know about running a business that deals with STEM instruction. | Compassionate and caring, ready to help our students learn Able to work with both students and their parents – both our “customers” Motivated to build a team and student enrollment Accepts and embodies the Ivybrook Academy mission |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - Five (5) days Training in Toronto, Canada - Five (5) days On-Site Training - Education/Curriculum: MakerKids® Lesson Plans Options for additional training*: - Internal Training with support and guidance from MK Training Team via Teleconferences, GoTo Meeting and Webinars - Additional Training available at MK HQ in Toronto, Canada - Additional On-Site Training available *Please inquire about additional training. | We provide over 120 hours in person for you to get up and running before you even open and it doesn’t stop there. Here is a list of how we are DETERMINED to set you up for SUCCESS: Before Opening - 2 weeks of training both at our corporate location and at your school’s location Opening Month- Our team will be with you the entire week prior to opening as well as your first week of operation. After Opening- Regular visits, calls and open lines of communication are important for everyone’s success! On-The-Job Training: 46 hours Classroom Training: 66 hours |
| Support | - Advertising and Marketing: Initial supply of Presentation materials and Templates. - Usage of proprietary Operations Manual - Use of MakerKids® Name, Logo and Trademarks - Annual training and workshop - MakerKids new releases and new concepts | Purchasing Co-ops Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - Use of MakerKids® Name, Logo and Trademarks - Presentation Material & Templates | National Media Social media SEO Website development Email marketing |
| Operations | - | Number of Employees Required to Run: 15 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About MakerKids
MakerKids runs award-winning STEM programs on Coding, Robotics and
Minecraft. We use technology as a medium to help build confidence,
social skills, change-making abilities and a positive relationship with
technology. Kids have started businesses, won prizes from NASA, been
published in magazines, and had positive mental health outcomes. MakerKids was named the #1 franchise concept in the NextGen in
Franchising Competition at the International Franchise Association
Conference from over 400 entrants.
To describe the franchise in one word: transformative
- Target Market: Ages 6-13, including Special Needs students
- Location-based + mobile business/satellite locations: owner to operate multiple satellite
locations e.g. at schools
- Camps, After-School Programs and Parties
- MakerKids® teaches STEM (Science, Technology, Engineering, Mathematics) topics:
Coding, Robotics and Minecraft
- Education/Curriculum: Proprietary Lesson Plans
- Advertising/Marketing: Presentation Material & Templates
- Online Parent Registration
About Ivybrook Academy
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Ivybrook Academy was created by a public school teacher who was
looking to balance quality of life with owning a business. As a highly
involved mom of two very young children, she sought a means of achieving
financial freedom that would also allow her more time with her kids.
Enter the Ivybrook Academy model.
- Steady daytime hours of operation - 8:15 to 4:30
- No transportation/busing of children
- No lunches served
- Professional teachers with 4-year teaching degrees
- Progressive blended curriculum based on Reggio Emilia and Montessori methods
- The facility is closed approximately 32 work days per year
- When summer hours are involved, the facility closes by noon
As part of the
Ivybrook Academy franchise family, we’ll help you through developing,
running, and owning your own Ivybrook Academy!