Row House vs TruFusion Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Row House vs TruFusion including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Row House Franchise
TruFusion Franchise
Investment $257,700 - $475,800$899,720 - $3,061,250
Franchise Fee $49,500$65,000
Royalty Fee 7%8%
Advertising Fee 2%2%
Year Founded 20152013
Year Franchised 20172015
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Row House Franchise
TruFusion Franchise
Experience --

Financing Options
 
Row House Franchise
TruFusion Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support
 
Row House Franchise
TruFusion Franchise
Training On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training -
Support Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
Operations Number of Employees Required to Run: 8-

Expansion Plans
 
Row House Franchise
TruFusion Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Row House

At a time when the market is saturated with high-intensity, high-impact fitness concepts, the need for a more sustainable workout that reduces the risk of injury but still delivers an effective workout is clear. Predicted to be the new ‘go-to’ workout in 2018 by The Associated Press, indoor rowing has the extensive market potential not yet explored. Established in New York City in 2014, Row House was born from the idea that rowing is simply the most efficient, low-impact, high-energy, full-body workout for any fitness level that unites, inspires and drives people to dig a little deeper.
 
Led by an expert team with more than 25 years of fitness franchising experience, Row House will dominate indoor rowing in the boutique fitness industry by offering franchise opportunities across all major markets.

Seeking new franchise units throughout the U.S. , Asia, Australia/New Zealand, Canada, Mexico, South America and Western Europe

About TruFusion

"Trufusion

Founded in 2013, TruFusion is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, HIITribe, Barefoot Bootcamp, YinFused and more. The popular Las Vegas-based franchise has developed a loyal following of members that coin themselves the TruTribe. Placing an emphasis on inspiring the surrounding community. TruFusion is a one-stop shop for all things health and fitness, offering several additional products and services including healthy food & beverages and an original line of workout apparel.

The total investment necessary to begin operation of a TruFusion group fitness franchise is  $1,400,510 to $3,061,250 for a Flagship Studio (this includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates) and $899,720 to $1,699,550 for an Express Studio (This includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates).